| Serial Number | 87553428 |
| Word Mark | ADESA REWARDS |
| Filing Date | Wednesday, August 2, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 15, 2018 |
| Registration Number | 5471416 |
| Registration Date | Tuesday, May 15, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 2, 2018 |
| Description of Mark | The mark consists of the stylized words "ADESA REWARDS", horizontal, in which the letter "E" in "ADESA" contains a star and the letter "W" in "REWARDS" is comprised of shaded lines and an arrow extending up from the top right of the letter "W". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing an incentive award program for automotive dealers at auctions through issuance and processing of loyalty points for making purchases and sales at such auctions |
| Disclaimer with Predetermined Text | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 8, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 29, 2018 |
| First Use In Commerce Date | Monday, January 29, 2018 |
| Party Name | ADESA, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Carmel, IN 46032 |
| Party Name | ADESA, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Carmel, IN 46032 |
| Party Name | ADESA, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Carmel, IN 46032 |
| Event Date | Event Description |
| Wednesday, July 12, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, May 15, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 15, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, April 7, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, April 6, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 6, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 15, 2018 | USE AMENDMENT FILED |
| Monday, April 2, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 15, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, February 27, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 2, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 2, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 13, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, November 22, 2017 | ASSIGNED TO LIE |
| Tuesday, November 7, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 7, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, November 7, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 7, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 7, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 31, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, August 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, August 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, August 5, 2017 | NEW APPLICATION ENTERED |