| Serial Number | 85208660 |
| Word Mark | ADCHEMY INTENTMAP |
| Filing Date | Friday, December 31, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 1, 2019 |
| Registration Number | 4309542 |
| Registration Date | Tuesday, March 26, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 12, 2012 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "INTENT" |
| Goods and Services | advertising and marketing services; online advertising services for others; advertising consultation; advertising and marketing; advertisement, promotion and marketing services for providing electronic media or information over the Internet or other communications network; business marketing monitoring and optimization services, namely, tracking web pages of customers to provide details about their site users, user click traffic or visits to the web site; analysis of advertising responses, namely, services to determine the audience affected by customer advertisements, offers through product advertising, and web content, namely, Internet advertisements and marketing; services to help advertisers and marketers capture, and analyze the intent of Internet users as well as data about Internet users from various sources, for advertising and marketing purposes, namely, business marketing monitoring and optimization services, namely, services for others to understand consumers' intent expressed through queries and other online activities in order to improve marketing effectiveness, strategy and insight, particularly specializing in the use of mapping and analytical tools for understanding and predicting consumers' desires, needs and intended online purchases and other online activities |
| Goods and Services | application service provider featuring software for providing, hosting, managing, developing, researching, analyzing, reporting, capturing, storing and maintaining applications, software, websites, and databases of others in the fields of advertising and marketing; application service provider featuring software for organizing, tagging, collecting, tracking, analyzing, organizing, integrating, controlling and managing a wide variety of data and information from various sources through a single interface in the fields of advertising and marketing; Application service provider featuring software for allowing others to capture, analyze, optimize, and monetize search query, demographic, lifestyle, consumer purchasing decisions, and other data and information from online website traffic and third-party sources in the fields of advertising and marketing; research and development of technology in the field of digital advertising markets; application service provider featuring software in the field of web analytics that collects, manages, integrates, analyzes, monitors, optimizes and tracks the performance of websites and Internet advertisements through web user behavior |
| Pseudo Mark | ADVERTISING ALCHEMY INTENT MAP |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 1, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, December 16, 2010 |
| First Use In Commerce Date | Thursday, December 16, 2010 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 1, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, December 16, 2010 |
| First Use In Commerce Date | Thursday, December 16, 2010 |
| Party Name | WAL-MART STORES, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BENTONVILLE, AR 72716 |
| Party Name | Adchemy, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Party Name | Adchemy, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Party Name | Adchemy, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Event Date | Event Description |
| Friday, November 1, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, March 26, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, December 13, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 26, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 11, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 29, 2014 | WITHDRAWAL OF ATTORNEY GRANTED |
| Monday, December 29, 2014 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, March 26, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 20, 2013 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 19, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, February 12, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, February 4, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 15, 2013 | USE AMENDMENT FILED |
| Sunday, February 3, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 15, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 7, 2012 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 12, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 12, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 23, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 4, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, May 3, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 3, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 26, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 26, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 26, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 26, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 26, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 26, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 28, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 28, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, October 28, 2011 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 5, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 5, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 30, 2011 | ASSIGNED TO LIE |
| Friday, September 23, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 25, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 25, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, March 25, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, March 25, 2011 | ASSIGNED TO EXAMINER |
| Friday, January 7, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Thursday, January 6, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, January 4, 2011 | NEW APPLICATION ENTERED IN TRAM |