Trademark Overview
On Wednesday, January 7, 2026, a trademark application was filed for ADAPTIVE CHECKOUT with the United States Patent and Trademark Office. The USPTO has given the ADAPTIVE CHECKOUT trademark a serial number of 99582772. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 7, 2026. This trademark is owned by Affirm, Inc.. The ADAPTIVE CHECKOUT trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Computer & Software Services & Scientific Services categories with the following description:
Providing payment and financial services, namely, providing personalized payment and financing options for businesses to offer to customers; Financing services; Providing information in the field of finance; Financial data analysis; Payment and funds verification services; Electronic commerce payment services, namely, providing payment options for e-commerce transactions based on evaluations of customer data; Financial transaction services, namely, providing secure payment options for merchants to offer in e-commerce transactions; Providing an internet website portal in the field of financial transaction and payment processing services
Personalized sales promotion services for third parties; Evaluations relating to commercial matters in the nature of consumer profiling, namely, evaluating customer data to identify optimal payment options for e-commerce transactions
Providing temporary use of online non-downloadable computer software for merchants that offers personalized promotions, payment or financing options to customers; Providing temporary use of online non-downloadable computer e-commerce software for merchants that analyzes customer data to accelerate sales conversion and advertises targeted promotions and offers to customers; Providing online non-downloadable software for managing multiple types of payment transactions that integrates with merchant online purchase flows; Application service provider (ASP) featuring e-commerce software for use as a payment gateway that evaluates data signals to present optimal payment options and then authorizes processing of installment, extended and interest-free split payments for merchants; Providing online non-downloadable software for analyzing consumer data for purposes of providing merchants with personalized payment options to offer customers in e-commerce transactions; Software as a services (SAA...
