| Serial Number | 88636445 |
| Word Mark | ACXIOM REAL IDENTITY |
| Filing Date | Monday, September 30, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 25, 2020 |
| Registration Number | 6137930 |
| Registration Date | Tuesday, August 25, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 7, 2020 |
| Pseudo Mark | AXIOM |
| Goods and Services | Technical consulting in the field of marketing to support marketing campaigns; marketing plan development, namely, next best offer services; Providing an on-line searchable database featuring business information, namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results |
| Goods and Services | risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices |
| NOT AVAILABLE | "REAL IDENTITY" |
| Goods and Services | Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring user-defined information in the field of marketing of goods and services; software as a services (SaaS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition technology |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 11, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 23, 2020 |
| First Use In Commerce Date | Thursday, January 23, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 3, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, January 23, 2020 |
| First Use In Commerce Date | Thursday, January 23, 2020 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 3, 2019 |
| Primary Code | 045 |
| First Use Anywhere Date | Thursday, January 23, 2020 |
| First Use In Commerce Date | Thursday, January 23, 2020 |
| Party Name | Acxiom LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conway, AR 72032 |
| Party Name | Acxiom LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conway, AR 72032 |
| Party Name | Acxiom LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conway, AR 72032 |
| Event Date | Event Description |
| Saturday, December 21, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, October 3, 2019 | NEW APPLICATION ENTERED |
| Thursday, October 3, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 18, 2019 | ASSIGNED TO EXAMINER |
| Saturday, December 21, 2019 | NON-FINAL ACTION E-MAILED |
| Saturday, December 21, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 10, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 10, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 11, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, February 1, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 18, 2020 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Monday, February 24, 2020 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, February 28, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, February 28, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Friday, February 28, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, February 28, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Friday, February 28, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 7, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 10, 2020 | USE AMENDMENT FILED |
| Tuesday, June 2, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, June 10, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, July 1, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, July 1, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, July 18, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 25, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Friday, July 17, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, August 25, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |