| Serial Number | 97621352 |
| Word Mark | ACXIOM |
| Filing Date | Thursday, October 6, 2022 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, October 29, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 3, 2024 |
| Goods and Services | Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer databases |
| Goods and Services | customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 11, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 11, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Acxiom LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conway, AR 72032 |
| Party Name | Acxiom LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conway, AR 72032 |
| Event Date | Event Description |
| Monday, October 10, 2022 | NEW APPLICATION ENTERED |
| Tuesday, October 11, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 4, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 4, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 4, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, January 30, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, February 1, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 1, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 1, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 1, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 2, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 9, 2023 | SUSPENSION LETTER WRITTEN |
| Tuesday, May 9, 2023 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, May 9, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, January 5, 2024 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Thursday, January 18, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, January 18, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, January 18, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 17, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 17, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 17, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, April 29, 2024 | FINAL REFUSAL E-MAILED |
| Monday, April 29, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, April 29, 2024 | FINAL REFUSAL WRITTEN |
| Monday, July 29, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 29, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 29, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 29, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, July 30, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 14, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 3, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 3, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 29, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, November 6, 2024 | TEAS STATEMENT OF USE RECEIVED |