ACUITY INSURANCE Trademark

Trademark Overview


On Thursday, June 23, 2016, a trademark application was filed for ACUITY INSURANCE with the United States Patent and Trademark Office. The USPTO has given the ACUITY INSURANCE trademark a serial number of 87081896. The federal status of this trademark filing is REGISTERED as of Tuesday, April 10, 2018. This trademark is owned by Acuity, A Mutual Insurance Company. The ACUITY INSURANCE trademark is filed in the Insurance & Financial Services and Education & Entertainment Services categories with the following description:

Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage

Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
acuity insurance

General Information


Serial Number87081896
Word MarkACUITY INSURANCE
Filing DateThursday, June 23, 2016
Status700 - REGISTERED
Status DateTuesday, April 10, 2018
Registration Number5444016
Registration DateTuesday, April 10, 2018
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 29, 2016

Trademark Statements


Goods and ServicesEducation services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
Description of MarkThe mark consists of two red ovals overlapping at the bottom and positioned at an angle to each other so as to form a heart-shaped image. The area where the ovals meet is lighter red. Below the heart design is the word "ACUITY" in stylized black lower case letters with the word "INSURANCE" in gray upper case letters but in smaller font below the word "ACUITY".
Goods and ServicesInsurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
Indication of Colors claimedThe color(s) black, gray, and red is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text"INSURANCE"

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 29, 2016
Primary Code036
First Use Anywhere DateMonday, July 18, 2016
First Use In Commerce DateMonday, July 18, 2016

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, June 29, 2016
Primary Code041
First Use Anywhere DateTuesday, August 2, 2016
First Use In Commerce DateTuesday, August 2, 2016

Trademark Owner History


Party NameAcuity, A Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSheboygan, WI 53081

Party NameAcuity, A Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSheboygan, WI 53081

Party NameAcuity, A Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSheboygan, WI 53081

Trademark Events


Event DateEvent Description
Monday, February 12, 2024TEAS SECTION 8 & 15 RECEIVED
Monday, April 10, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 10, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, March 7, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 6, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 22, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 22, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 15, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 5, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 5, 2018NON-FINAL ACTION E-MAILED
Friday, January 5, 2018SU - NON-FINAL ACTION - WRITTEN
Saturday, December 16, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, December 15, 2017STATEMENT OF USE PROCESSING COMPLETE
Wednesday, December 13, 2017USE AMENDMENT FILED
Friday, December 15, 2017SOU EXTENSION 1 GRANTED
Wednesday, December 13, 2017SOU EXTENSION 1 FILED
Friday, December 15, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 13, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, December 13, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, July 25, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, June 8, 2017EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Friday, June 2, 2017CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Wednesday, May 31, 2017ASSIGNED TO PETITION STAFF
Thursday, May 25, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Monday, January 9, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 9, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 27, 2016EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, November 29, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 29, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 9, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 26, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, October 18, 2016ASSIGNED TO LIE
Wednesday, October 5, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 5, 2016EXAMINER'S AMENDMENT ENTERED
Wednesday, October 5, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, October 5, 2016EXAMINERS AMENDMENT E-MAILED
Wednesday, October 5, 2016EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 21, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 20, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 20, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 29, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 11, 2016NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, August 11, 2016EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, August 11, 2016COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Thursday, August 11, 2016EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Thursday, August 4, 2016ASSIGNED TO EXAMINER
Thursday, June 30, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, June 29, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 27, 2016NEW APPLICATION ENTERED