| Serial Number | 87180856 |
| Word Mark | ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE |
| Filing Date | Friday, September 23, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 22, 2018 |
| Registration Number | 5476304 |
| Registration Date | Tuesday, May 22, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 17, 2017 |
| Goods and Services | Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage |
| Description of Mark | The mark consists of the following: a motion mark consisting of five frames in which the word "ACUITY" in lower case letters and black stylized font appears in the first frame; in the second frame the word "EMPLOYEES" in smaller upper case letters and gray stylized font appears, starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a red oval angled away from the language appears to the left of the letter "A" in the word "ACUITY"; in the third frame, the word "AGENTS" in smaller upper case letters and gray stylized font replaces the word "EMPLOYEES", starting underneath the letter "U" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a second and dark red oval angled toward the language overlaps with the first red oval, combining to create a heart shape to the left of the "A" in "ACUITY"; in the fourth frame, the word "CUSTOMERS" in smaller upper case letters and gray stylized font replaces the word "AGENTS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and the overlapping portion of the red and dark red heart shape to the left of the letter "A" in the word "ACUITY" becomes visible and lighter; in the final frame the word "INSURANCE" in smaller upper case letters and gray stylized font replaces the word "CUSTOMERS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and two red and dark red multiple layers of the heart shape to the left of the "A" in "ACUITY" appear to consecutively peel off from the top layer of the red and dark red heart shape, each layer flying upwardly in a butterfly-like motion. |
| Goods and Services | Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance |
| Indication of Colors claimed | The color(s) red, dark red, black and gray is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "EMPLOYEES", "AGENTS", CUSTOMERS", AND "INSURANCE" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 28, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, October 7, 2016 |
| First Use In Commerce Date | Friday, October 7, 2016 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 28, 2016 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, February 19, 2018 |
| First Use In Commerce Date | Monday, February 19, 2018 |
| Party Name | Acuity, A Mutual Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sheboygan, WI 53081 |
| Party Name | Acuity, A Mutual Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sheboygan, WI 53081 |
| Party Name | Acuity, A Mutual Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sheboygan, WI 53081 |
| Event Date | Event Description |
| Wednesday, September 28, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 27, 2016 | NEW APPLICATION ENTERED |
| Thursday, September 29, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, December 30, 2016 | ASSIGNED TO EXAMINER |
| Monday, January 9, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 9, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 17, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, June 20, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, May 25, 2017 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, May 25, 2017 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Wednesday, June 7, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, June 20, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, August 31, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 20, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 7, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 7, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, July 8, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 1, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 1, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 1, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 1, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, August 31, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 12, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, August 31, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 1, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 1, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 1, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 1, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, September 2, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 17, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 17, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, March 16, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, March 16, 2018 | SOU TEAS EXTENSION RECEIVED |
| Friday, March 16, 2018 | SOU EXTENSION 1 FILED |
| Friday, March 16, 2018 | USE AMENDMENT FILED |
| Monday, March 26, 2018 | SOU EXTENSION 1 GRANTED |
| Monday, March 26, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 26, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 27, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, April 16, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, March 21, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, September 25, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 25, 2024 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, May 22, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 22, 2018 | REGISTERED-PRINCIPAL REGISTER |