ACTION PLAYBOOK Trademark
Trademark Overview
On Friday, August 22, 2025, a trademark application was filed for ACTION PLAYBOOK with the United States Patent and Trademark Office. The USPTO has given the ACTION PLAYBOOK trademark a serial number of 99352061. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, April 7, 2026. This trademark is owned by Better Collective USA. The ACTION PLAYBOOK trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Communication Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Information transmission via electronic communications networks; Transmission and delivery of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information
Providing sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports stat...
Downloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts
Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services
Software as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities
General Information
| Serial Number | 99352061 |
| Word Mark | ACTION PLAYBOOK |
| Filing Date | Friday, August 22, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, April 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 10, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Information transmission via electronic communications networks; Transmission and delivery of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information |
| Description of Mark | The mark consists of the stylized wording "ACTION PLAYBOOK" where the word "ACTION" appears above the word "PLAYBOOK". To the left of the wording is a design of a stylized speech bubble with a four-pointed star shape incorporated into its left side. |
| Goods and Services | Providing sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports statistics via a data feed; Rating sports players and sports teams by assigning a numeric measure; Providing an Internet sports news portal featuring links to sports news stories and articles in the field of sports; Providing sports information via social media mobile applications; Providing sports information via social media websites |
| Goods and Services | Downloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts |
| Goods and Services | Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services |
| Goods and Services | Software as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Better Collective USA |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010
US |
| Party Name | Better Collective USA |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010
US |
Trademark Events
| Event Date | Event Description |
| Friday, August 22, 2025 | NEW APPLICATION ENTERED |
| Friday, August 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 24, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 6, 2025 | ASSIGNED TO EXAMINER |
| Friday, November 7, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, November 7, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, November 7, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 30, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 30, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 30, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 7, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
