ACTION PLAYBOOK Trademark

Trademark Overview


On Friday, August 22, 2025, a trademark application was filed for ACTION PLAYBOOK with the United States Patent and Trademark Office. The USPTO has given the ACTION PLAYBOOK trademark a serial number of 99352061. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, August 22, 2025. This trademark is owned by Better Collective USA. The ACTION PLAYBOOK trademark is filed in the Advertising, Business and Retail Services, Communication Services, Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports statistics via a ...

Downloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts

Information transmission via electronic communications networks; Transmission and delivery of of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information

Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services

Software as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities
action playbook

General Information


Serial Number99352061
Word MarkACTION PLAYBOOK
Filing DateFriday, August 22, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, August 22, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports statistics via a data feed; Rating sports players and sports teams by assigning a numeric measure; Providing an Internet sports news portal featuring links to sports news stories and articles in the field of sports; Providing sports information via social media mobile applications; Providing sports information via social media websites
Description of MarkThe mark consists of The mark consists of the stylized wording "ACTION PLAYBOOK". to the left of the wording is a design of a stylized speech bubble with a four-pointed star shape incorporated into its left side.
Goods and ServicesDownloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts
Goods and ServicesInformation transmission via electronic communications networks; Transmission and delivery of of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdvertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services
Goods and ServicesSoftware as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 22, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, August 22, 2025
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, August 22, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, August 22, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, August 22, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBetter Collective USA
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10010

Trademark Events


Event DateEvent Description
Friday, August 22, 2025NEW APPLICATION ENTERED
Friday, August 22, 2025APPLICATION FILING RECEIPT MAILED