| Serial Number | 87420987 |
| Word Mark | ACTION IT'S ALL ABOUT CHOICES. |
| Filing Date | Friday, April 21, 2017 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Saturday, May 20, 2023 |
| Registration Number | 5311404 |
| Registration Date | Tuesday, October 17, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 1, 2017 |
| Description of Mark | The mark consists of five stylized words, arranged in two rows, divided by a horizontal line. The first row contains the word "ACTION". The letters in "ACTION" are separated from each other by vertical lines. The letter "O" in "ACTION" is split into two half circles, wherein the upper half circle displays an apple, and the lower half-circle displays a barbell. The second row consists of the phrase "It's All About Choices.". The letters in the second row have a different, although still stylized, font, and are slightly smaller than the letters in the upper row. |
| Pseudo Mark | ACTION IT IS ALL ABOUT CHOICES. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Counseling services in the fields of healthy lifestyle and nutrition, namely, personal assessments, personalized routines and maintenance schedules; providing a website featuring information about health, wellness and nutrition, including personal assessments, personalized routines and maintenance schedules |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 28, 2017 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, December 31, 2014 |
| First Use In Commerce Date | Wednesday, December 31, 2014 |
| Party Name | It's All About Choices, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orlando, FL 32818 |
| Party Name | It's All About Choices, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orlando, FL 32818 |
| Party Name | It's All About Choices, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orlando, FL 32818 |
| Event Date | Event Description |
| Tuesday, May 9, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, April 25, 2017 | NEW APPLICATION ENTERED |
| Friday, April 28, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 29, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 15, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 15, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 15, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 15, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Monday, May 15, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 21, 2017 | ASSIGNED TO LIE |
| Thursday, June 29, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, July 12, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 1, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 1, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 17, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 4, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 4, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 17, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, February 27, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 27, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 27, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 23, 2023 | TEAS SECTION 8 RECEIVED |
| Saturday, May 20, 2023 | ASSIGNED TO PARALEGAL |
| Saturday, May 20, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, May 20, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, June 30, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Monday, June 30, 2025 | WITHDRAWAL OF ATTORNEY GRANTED |