| Description of Mark | The mark consists of a design of a circle with water and bubbles, with the letters ABetterChoice following. |
| Goods and Services | Application software, computer software, computer software platforms, computer programs, apparatus and instruments for the collection, processing, analysis, mining, searching, indexing, matching, retrieving, sharing, storage, development and management of data, for computer and video game playing and management; Computer software development tools for network servers and applications; Computer software development tools to empower game developers with scientific evaluation of new features and to facilitate conducting online experiments; Computer software development tools; Computer software for application and database integration; Computer programs for running development programs and application programs in a common development environment; Computer software platforms to provide for testing and experimentation services to global gaming studios; Computer software, computer system, computer platforms, software development kits and hardware for producing and related to empower game developers with scientific evaluation of new features, fostering the creation of exceptional games; Computer testing platform to provide users a set of tools, including real-time monitoring system and dashboards, experiment analysis, ROI dashboard to facilitate conducting online experiments; Custom software testing tool to measure the performance of different versions of an experience; Computer game optimization and enhancement software; Computer games (software); Computer network server software for managing user content on computer networks and global computer networks; Computer programs for managing communications and data exchange between computers and electronic devices; Computer programs for monitoring computer systems performance; Computer software for cloud content management; Computer software for developing, managing and operating intranet sites; Computer software for managing secure communications over computer networks and global computer networks; Computer software for tracking changes and modifications to software and for managing software development projects; Computer software for use by computer network administrators to deploy and manage application software and network server software; Computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Computer software, namely, application interfaces, plugins, and protocol interfaces and computer software development tools for design and development of open-source and proprietary software programs; Computer software, namely, software development tools for content management in a cloud; Development tool programs for computer and video games; Downloadable software for creating indexes of information, indexes of web sites, and indexes of other information resources; Downloadable electronic publications in the nature of electronic books, magazines, journals, newsletters, newspaper in the field of computer game testing and experiments; Operating system software, namely, software controlling the operation of a computer and the execution of programs; Operating systems software for use in playing electronic games; Software for allowing communication and interaction between phones, mobile devices, televisions, video game consoles, media players, computers, digital media hubs, and audio visual devices |
| Pseudo Mark | A BETTER CHOICE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotional services; Business management, organization and administration; Online retail store services featuring digital content, computer software programs, computer games, audio works, visual works, audio visual works, electronic publications, books, movies, and music; Business consultancy relating to developing software to enable game developers to evaluate new features and foster the creation of exceptional games; Business management consultancy in developing computer software, computer system, computer platforms, software development kits and hardware for producing and related to empower game developers with scientific evaluation of new features, fostering the creation of exceptional games; Commercial assistance relating system implementation and system integration; Data analysis of business intelligence information and decision support services, namely, providing analysis of business information to assist in making business decisions; Business strategy development services; Business statistical analysis; Website traffic optimization; Business administration, organization, management and consultancy services; Business advisory services facilitating business transactions; Business assistance relating to the purchasing of goods and services for others; Business consultancy services; Business evaluation services; Business management; Business referral services; Compilation of information into computer databases; Computer data processing; Dissemination of business information via computer network; Marketing in the framework of software publishing; On-line retail store services featuring downloadable computer and video games; Operating an on-line retail store service in the field of computer and video games; Presentation of goods on communication media, for retail purposes; Provision of an online marketplace for buyers and sellers of goods and services; Provision of business directories; Database management services; Electronic publication of publicity texts Publication of publicity texts; Publicity; Sales promotion for others; Systematization of information into computer databases; Database management; Organization of exhibitions for commercial or advertising purposes; Sponsorship search; Marketing |
| Goods and Services | User authentication services using single sign-on technology for online software applications; Design and development of computer hardware and software; Computer services, namely, providing a search engine for obtaining data, graphics, files and images using non-downloadable image recognition software; Computer software development tools to empower game developers with scientific evaluation of new features and to facilitate conducting online experiments; Conducting online controlled experiments; Design and development of computer testing experiment platform; Platform as a service (PaaS) featuring computer software platforms for gaming and graphic design; Providing computer software platforms for the provision of testing and experimentation services to global gaming studios; Providing non-downloadable computer programs for running development programs and application programs in a common development environment; Providing non-downloadable software development tools and API's (application program interface) for developers, via a web site; Providing temporary use of non-downloadable software applications, software development platforms and software development tools that enable software developers to quickly assess the impact of new features and deliver products that the customers like; Providing temporary use of on-line non-downloadable software development tools; Advisory services in the field of product development and quality improvement of software; Authentication of users accessing computer networks; Cloud computing in the field of game software; Cloud computing; Computer network configuration services; Computer programming; Computer security services; Computer services provided on-line, by interactive means or via the Internet; Computer software integration; Computer system integration services; Computer system software services; Conducting of scientific experiments; Consulting services for others in the field of design and development of computer and video game software and applications; Design, development, installation, maintenance, updating, upgrading and modification of application software, computer software, computer software platforms and computer programs; Design, development, updating and upgrading of game software and entertainment software for mobile devices; Designing, creating, hosting and maintaining websites; Hosting software platforms for virtual reality-based work collaboration; Industrial analysis and research services; Information in the field of computer software development; Monitoring of computer system operation by remote access; Platform as a service featuring computer platform for the collection, processing, analysis, mining, searching, indexing, matching, retrieving, sharing, storage, development and management of data, for computer and video game playing and management; Programming of software for Internet platforms; Programming services for search engine optimization; Providing non-downloadable computer software development tools in the field of artificial intelligence; Providing non-downloadable computer software development tools in the field of high performance computing; Providing search engines for the internet; Providing temporary use of online, non-downloadable software for the collection, processing, analysis, mining, searching, indexing, matching, retrieving, sharing, storage, development and management of data, for computer and video game playing and management; Provision of Internet search engines; Providing online non-downloadable software for extracting and retrieving information and data for others by means of global computer networks; Software as a service featuring software for the collection, processing, analysis, mining, searching, indexing, matching, retrieving, sharing, storage, development and management of data, for computer and video game playing and management; Software development in the framework of software publishing; Software development services; Testing services in the field of game software, computer and video game software and applications; Video game programming development services |
