AAU READS AAU CARES PROGRAM BOOKS & BOOKS LITERARY FOUNDATION Trademark
Trademark Overview
On Tuesday, March 11, 2025, a trademark application was filed for AAU READS AAU CARES PROGRAM BOOKS & BOOKS LITERARY FOUNDATION with the United States Patent and Trademark Office. The USPTO has given the AAU READS AAU CARES PROGRAM BOOKS & BOOKS LITERARY FOUNDATION trademark a serial number of 99078857. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, September 16, 2025. This trademark is owned by Amateur Athletic Union of the United States, Inc.. The AAU READS AAU CARES PROGRAM BOOKS & BOOKS LITERARY FOUNDATION trademark is filed in the Education & Entertainment Services category with the following description:
Instituting, regulating and awarding amateur athletic championships; Encouraging amateur sports and physical education by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Amateur youth sports services, namely, organizing and providing youth sports activities; Establishing and maintaining by registration a uniform standard of amateur standing for athletics; Educational services, namely, conducting programs in the field of literacy outreach for amateur athletes.
General Information
| Serial Number | 99078857 |
| Word Mark | AAU READS AAU CARES PROGRAM BOOKS & BOOKS LITERARY FOUNDATION |
| Filing Date | Tuesday, March 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 16, 2025 |
Trademark Statements
| Goods and Services | Instituting, regulating and awarding amateur athletic championships; Encouraging amateur sports and physical education by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Amateur youth sports services, namely, organizing and providing youth sports activities; Establishing and maintaining by registration a uniform standard of amateur standing for athletics; Educational services, namely, conducting programs in the field of literacy outreach for amateur athletes. |
| Description of Mark | The mark consists of the following: a circular design made up of red, white, and blue partial rings, surrounded by the red text "AAU CARES" above and red text "BOOKS & BOOKS LITERARY FOUNDATION" below with three blue stars on each side; within the circular design is a shield with a blue top with the red text "AAU" and a red and white vertical striped bottom, with a blue diagonal banner with the white text "READS"; below the shield is a book design with alternating red and blue pages. |
| Pseudo Mark | AMATEUR ATHLETIC UNION READS AMATEUR ATHLETIC UNION CARES PROGRAM BOOKS AND BOOKS LITERARY FOUNDATION |
| Indication of Colors claimed | The color(s) red, blue and white is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "READS" OR "PROGRAM" OR "BOOKS" OR "LITERARY FOUNDATION" |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 11, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, July 3, 2024 |
| First Use In Commerce Date | Wednesday, July 3, 2024 |
Trademark Owner History
| Party Name | Amateur Athletic Union of the United States, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Buena Vista, FL 32830 |
| Party Name | Amateur Athletic Union of the United States, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Buena Vista, FL 32830 |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 11, 2025 | NEW APPLICATION ENTERED |
| Tuesday, March 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, July 18, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 12, 2025 | ASSIGNED TO EXAMINER |
| Saturday, August 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, August 16, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Sunday, August 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, August 16, 2025 | NON-FINAL ACTION WRITTEN |
| Sunday, August 17, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, August 17, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, August 17, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, August 17, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
