AAU BASKETBALL AAU USA IT ALL STARTS HERE Trademark
Trademark Overview
On Thursday, August 14, 2025, a trademark application was filed for AAU BASKETBALL AAU USA IT ALL STARTS HERE with the United States Patent and Trademark Office. The USPTO has given the AAU BASKETBALL AAU USA IT ALL STARTS HERE trademark a serial number of 99337068. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 24, 2026. This trademark is owned by Amateur Athletic Union of the United States, Inc.. The AAU BASKETBALL AAU USA IT ALL STARTS HERE trademark is filed in the Education & Entertainment Services category with the following description:
Instituting, regulating and awarding amateur athletic championships; Encouraging amateur sports and physical education by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Amateur youth sports services, namely, organizing and providing youth sports activities; Establishing and maintaining by registration a uniform standard of amateur standing for athletics
General Information
| Serial Number | 99337068 |
| Word Mark | AAU BASKETBALL AAU USA IT ALL STARTS HERE |
| Filing Date | Thursday, August 14, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 24, 2026 |
Trademark Statements
| NOT AVAILABLE | "BASKETBALL" and "USA" |
| Description of Mark | The mark consists of a circular design. The outer ring is red and contains the wording “AAU BASKETBALL” at the top and “IT ALL STARTS HERE” at the bottom in white uppercase letters. On the left and right sides of the outer ring are blue basketball designs outlined in white. Centered within the circle is a shield design with alternating vertical red and white stripes in the lower portion. The upper portion of the shield is blue with the letters “AAU” in red. A diagonal blue banner runs from the upper left to the lower right of the shield, containing the letters “USA” in white. The background within the shield is white. |
| Goods and Services | Instituting, regulating and awarding amateur athletic championships; Encouraging amateur sports and physical education by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Amateur youth sports services, namely, organizing and providing youth sports activities; Establishing and maintaining by registration a uniform standard of amateur standing for athletics |
| Indication of Colors claimed | The color(s) red, white, and blue is/are claimed as a feature of the mark. |
| Pseudo Mark | AMATEUR ATHLETIC UNION BASKETBALL AMATEUR ATHLETIC UNION USA IT ALL STARTS HERE |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, December 15, 2023 |
| First Use In Commerce Date | Friday, December 15, 2023 |
Trademark Owner History
| Party Name | Amateur Athletic Union of the United States, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Buena Vista, FL 32830
US |
| Party Name | Amateur Athletic Union of the United States, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Buena Vista, FL 32830
US |
Trademark Events
| Event Date | Event Description |
| Thursday, August 14, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 31, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 31, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 1, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
