AARU & CO. Trademark

Trademark Overview


On Wednesday, September 30, 2020, a trademark application was filed for AARU & CO. with the United States Patent and Trademark Office. The USPTO has given the AARU & CO. trademark a serial number of 90227343. The federal status of this trademark filing is REGISTERED as of Tuesday, November 30, 2021. This trademark is owned by Aaru Pets LLC. The AARU & CO. trademark is filed in the Natural Agricultural Products, Advertising and Business and Retail Services categories with the following description:

Edible dog treats

On-line retail store services featuring animal products
aaru & co.

General Information


Serial Number90227343
Word MarkAARU & CO.
Filing DateWednesday, September 30, 2020
Status700 - REGISTERED
Status DateTuesday, November 30, 2021
Registration Number6577878
Registration DateTuesday, November 30, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 30, 2021

Trademark Statements


Disclaimer with Predetermined Text"CO."
Description of MarkThe mark consists of a stylized Goldendoodle dog wearing Egyptian collar above the words "Aaru & Co"., with reeds emerging from the "U" in "Aaru".
Goods and ServicesEdible dog treats
Goods and ServicesOn-line retail store services featuring animal products
Pseudo MarkAAR U AND CO
Translation of Words in MarkThe English translation of "Aaru" in the mark is the "Field of Reeds" in Ancient Egyptian. "The Field of Reeds was the place for Egyptian afterlife".

Classification Information


International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateMonday, November 16, 2020
Primary Code031
First Use Anywhere DateThursday, October 1, 2020
First Use In Commerce DateMonday, September 13, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, November 16, 2020
Primary Code035
First Use Anywhere DateThursday, October 1, 2020
First Use In Commerce DateMonday, September 13, 2021

Trademark Owner History


Party NameAaru Pets LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBoulder, CO 80302

Party NameAaru Pets LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBoulder, CO 80302

Party NameAaru Pets LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBoulder, CO 80302

Trademark Events


Event DateEvent Description
Thursday, December 9, 2021WITHDRAWAL OF ATTORNEY GRANTED
Thursday, December 9, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Tuesday, November 30, 2021REGISTERED-PRINCIPAL REGISTER
Saturday, October 23, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, October 22, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, October 20, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 5, 2021USE AMENDMENT FILED
Tuesday, October 19, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 5, 2021TEAS STATEMENT OF USE RECEIVED
Tuesday, May 25, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 30, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 30, 2021PUBLISHED FOR OPPOSITION
Wednesday, March 10, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, February 25, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 25, 2021EXAMINER'S AMENDMENT ENTERED
Thursday, February 25, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 25, 2021EXAMINERS AMENDMENT E-MAILED
Thursday, February 25, 2021EXAMINERS AMENDMENT -WRITTEN
Wednesday, February 24, 2021ASSIGNED TO EXAMINER
Tuesday, November 17, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, November 16, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, October 3, 2020NEW APPLICATION ENTERED IN TRAM