| Serial Number | 87601683 |
| Word Mark | AADVANTAGE |
| Filing Date | Friday, September 8, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, January 2, 2025 |
| Registration Number | 5640441 |
| Registration Date | Tuesday, January 1, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 16, 2018 |
| Pseudo Mark | A ADVANTAGE |
| Goods and Services | Issuance of points of value; issuance of award miles of value; Issuance of credit cards through a licensee; Electronic commerce payment service that enables consumers to use loyalty points, reward points and miles to make online purchases, in whole or in part, of goods and services; Electronic commerce payment service that enables consumers to use loyalty points, reward points, and miles |
| Goods and Services | Promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, gift cards, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events of others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 20, 1981 |
| First Use In Commerce Date | Monday, April 20, 1981 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, April 20, 1981 |
| First Use In Commerce Date | Monday, April 20, 1981 |
| Party Name | AADVANTAGE LOYALTY IP LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 11 - Company |
| Address | GRAND CAYMAN KY |
| Party Name | American Airlines, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Fort Worth, TX 76155 |
| Party Name | American Airlines, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Fort Worth, TX 76155 |
| Party Name | American Airlines, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Fort Worth, TX 76155 |
| Event Date | Event Description |
| Tuesday, September 12, 2017 | NEW APPLICATION ENTERED |
| Thursday, December 14, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, December 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 14, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, July 2, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 24, 2018 | FINAL REFUSAL WRITTEN |
| Thursday, September 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 13, 2017 | ASSIGNED TO EXAMINER |
| Thursday, December 14, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, June 28, 2018 | ASSIGNED TO LIE |
| Monday, September 10, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, September 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 1, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 24, 2018 | FINAL REFUSAL E-MAILED |
| Tuesday, July 24, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, September 12, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 12, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 26, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 1, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 16, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 31, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 16, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 1, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 1, 2020 | COUNTERCLAIM CANC. NO. 999999 |
| Wednesday, March 31, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, January 1, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 31, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, January 2, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, January 2, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, May 5, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 5, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, May 5, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, May 5, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |