| Serial Number | 90101810 |
| Word Mark | AA ARETE ADVISORS |
| Filing Date | Saturday, August 8, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 8, 2021 |
| Registration Number | 6376646 |
| Registration Date | Tuesday, June 8, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 23, 2021 |
| Indication of Colors claimed | The color(s) blue and light gray is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "ADVISORS" |
| Description of Mark | The mark consists of the word "ARETE" in blue with a blue shield emblazoned with two capital letters "A" forming a stylized column, in light gray; and below the shield is the word "ADVISORS" in light gray capital letters on a blue and light gray stylized banner. |
| Goods and Services | Advice relating to the organisation and management of business; Business management advice; Business organization advice; Tax and taxation planning, advice, information and consultancy services; Business risk management services |
| Goods and Services | Financial planning and investment advisory services; Financial planning for retirement; Insurance brokerage; Insurance information and consultancy; Investment advice; Financial services, namely, wealth management services; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement |
| Pseudo Mark | VIRTUE ADVISORS; EXCELLENCE ADVISORS; STRENGTH ADVISORS |
| Translation of Words in Mark | The English translation of "Arete" in the mark is "virtue", "excellence", and "strength". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 10, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 1, 2016 |
| First Use In Commerce Date | Thursday, September 1, 2016 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 10, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, September 1, 2016 |
| First Use In Commerce Date | Thursday, September 1, 2016 |
| Party Name | Arete Investments, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Party Name | Arete Investments, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Party Name | Arete Investments, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Event Date | Event Description |
| Tuesday, June 8, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 23, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 23, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 3, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, February 13, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, February 13, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, February 13, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, February 13, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, February 13, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, January 21, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 20, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 20, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 9, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 9, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 9, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 2, 2020 | ASSIGNED TO EXAMINER |
| Friday, September 11, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 10, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, August 12, 2020 | NEW APPLICATION ENTERED IN TRAM |