A NEW WAY TO PRESS PLAY Trademark

Trademark Overview


On Thursday, September 4, 2025, a trademark application was filed for A NEW WAY TO PRESS PLAY with the United States Patent and Trademark Office. The USPTO has given the A NEW WAY TO PRESS PLAY trademark a serial number of 99373723. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, September 4, 2025. This trademark is owned by Lumiere AI LLC. The A NEW WAY TO PRESS PLAY trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

Software as a service (SAAS) services featuring software for the collection, storage, organization, quantification, management, searching, manipulation, and analysis of data in the fields of audience reaction to, and engagement and interaction with, text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs; Software as a service (SAAS) services featuring software for analyzing text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs, and providing the user with related metrics, analytics, feedback, recommendations, strategy, insight, and predictions; Software as a service (SAAS) services featuring software using machine learning for analyzing text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs, and gen...
a new way to press play

General Information


Serial Number99373723
Word MarkA NEW WAY TO PRESS PLAY
Filing DateThursday, September 4, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, September 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesSoftware as a service (SAAS) services featuring software for the collection, storage, organization, quantification, management, searching, manipulation, and analysis of data in the fields of audience reaction to, and engagement and interaction with, text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs; Software as a service (SAAS) services featuring software for analyzing text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs, and providing the user with related metrics, analytics, feedback, recommendations, strategy, insight, and predictions; Software as a service (SAAS) services featuring software using machine learning for analyzing text-based and audiovisual online content, namely, websites, blogs, articles, images, audio content, video content, multimedia content, and photographs, and generating requests for audience engagement with and reactions to elements of that content; Software as a service (SAAS) services featuring software using machine learning for facilitating audience interaction with online audiovisual and multimedia content

Classification Information


International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 4, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLumiere AI LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBeverly, MA 01915

Trademark Events


Event DateEvent Description
Thursday, September 4, 2025NEW APPLICATION ENTERED
Thursday, September 4, 2025APPLICATION FILING RECEIPT MAILED