A NEW CHOICE Trademark

Trademark Overview


On Monday, April 9, 1990, a trademark application was filed for A NEW CHOICE with the United States Patent and Trademark Office. The USPTO has given the A NEW CHOICE trademark a serial number of 74046816. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 27, 2020. This trademark is owned by AMERITAS LIFE INSURANCE CORP.. The A NEW CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

dental insurance underwriting services

General Information


Serial Number74046816
Word MarkA NEW CHOICE
Filing DateMonday, April 9, 1990
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 27, 2020
Registration Number1969031
Registration DateTuesday, April 23, 1996
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 21, 1994

Trademark Statements


Concurrent Use StatementRegistration is limited to the area comprising the states of Arizona, California, Colorado, Florida, Illinois, Kansas, Missouri, Nebraska, Nevada, New York, North Carolina, Oklahoma, and Texas. Concurrent Use Proceeding No. 1008 with Registration Nos. 1633411 and 1633535.
Goods and Servicesdental insurance underwriting services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 27, 2020
Primary Code036
First Use Anywhere DateFriday, September 1, 1989
First Use In Commerce DateFriday, September 1, 1989

Trademark Owner History


Party NameAMERITAS LIFE INSURANCE CORP.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Party NameAMERITAS LIFE INSURANCE CORP.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Party NameAMERITAS LIFE INSURANCE CORP.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLincoln, NE 68510

Trademark Events


Event DateEvent Description
Friday, March 27, 2020CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, November 18, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, November 18, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, November 18, 2006ASSIGNED TO PARALEGAL
Friday, September 15, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, September 15, 2006TEAS SECTION 8 & 9 RECEIVED
Tuesday, August 29, 2006CASE FILE IN TICRS
Friday, June 7, 2002REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, April 15, 2002REGISTERED - SEC. 8 (6-YR) FILED
Monday, April 15, 2002PAPER RECEIVED
Tuesday, April 23, 1996REGISTERED-PRINCIPAL REGISTER
Tuesday, December 19, 1995CONCURRENT USE TERMINATED NO. 999999
Tuesday, May 23, 1995CONCURRENT USE GRANTED NO. 999999
Tuesday, May 23, 1995CONCURRENT USE GRANTED NO. 999999
Tuesday, May 23, 1995CONCURRENT USE PROC. INSTITUTED NO. 999999
Tuesday, June 21, 1994PUBLISHED FOR OPPOSITION
Friday, May 20, 1994NOTICE OF PUBLICATION
Thursday, March 3, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 20, 1993CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 10, 1993LETTER OF SUSPENSION MAILED
Monday, June 8, 1992UNRESPONSIVE/DUPLICATE PAPER RECEIVED
Wednesday, January 8, 1992LETTER OF SUSPENSION MAILED
Tuesday, November 12, 1991CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 17, 1991NON-FINAL ACTION MAILED
Thursday, February 1, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 23, 1990NON-FINAL ACTION MAILED
Thursday, August 9, 1990ASSIGNED TO EXAMINER
Tuesday, July 3, 1990ASSIGNED TO EXAMINER