A $MART CHOICE Trademark

Trademark Overview


On Friday, August 1, 2008, a trademark application was filed for A $MART CHOICE with the United States Patent and Trademark Office. The USPTO has given the A $MART CHOICE trademark a serial number of 77536793. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 16, 2016. This trademark is owned by Diageo North America, Inc.. The A $MART CHOICE trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages, namely, distilled spirits
a $mart choice

General Information


Serial Number77536793
Word MarkA $MART CHOICE
Filing DateFriday, August 1, 2008
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 16, 2016
Registration Number3745836
Registration DateTuesday, February 9, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 24, 2009

Trademark Statements


Indication of Colors claimedThe color(s) green and black is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the words "A SMART CHOICE" in plain black uppercase letters, with a green dollar sign appearing instead of an "S" in "SMART" .
Goods and ServicesAlcoholic beverages, namely, distilled spirits
Pseudo MarkA SMART CHOICE

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 16, 2016
Primary Code033
First Use Anywhere DateFriday, October 31, 2008
First Use In Commerce DateFriday, October 31, 2008

Trademark Owner History


Party NameDiageo North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNorwalk, CT 06851

Party NameDiageo North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNorwalk, CT 06851

Party NameDiageo North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNorwalk, CT 06851

Trademark Events


Event DateEvent Description
Friday, September 16, 2016CANCELLED SEC. 8 (6-YR)
Tuesday, March 31, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 9, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, November 24, 2009OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 24, 2009PUBLISHED FOR OPPOSITION
Thursday, October 22, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 21, 2009ASSIGNED TO LIE
Wednesday, October 21, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 21, 2009USE AMENDMENT ACCEPTED
Friday, October 16, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 16, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 16, 2009TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, September 29, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 29, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, April 24, 2009NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, April 24, 2009FINAL REFUSAL E-MAILED
Friday, April 24, 2009FINAL REFUSAL WRITTEN
Thursday, April 9, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 8, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 8, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 9, 2009AMENDMENT TO USE PROCESSING COMPLETE
Thursday, April 9, 2009USE AMENDMENT FILED
Thursday, April 9, 2009ASSIGNED TO LIE
Wednesday, April 8, 2009TEAS AMENDMENT OF USE RECEIVED
Friday, October 10, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 10, 2008NON-FINAL ACTION E-MAILED
Friday, October 10, 2008NON-FINAL ACTION WRITTEN
Wednesday, October 8, 2008ASSIGNED TO EXAMINER
Wednesday, August 6, 2008NOTICE OF PSEUDO MARK MAILED
Tuesday, August 5, 2008NEW APPLICATION ENTERED IN TRAM