A LOOK BEHIND THE BAR Trademark

Trademark Overview


On Tuesday, December 8, 2020, a trademark application was filed for A LOOK BEHIND THE BAR with the United States Patent and Trademark Office. The USPTO has given the A LOOK BEHIND THE BAR trademark a serial number of 90366124. The federal status of this trademark filing is REGISTERED as of Tuesday, August 30, 2022. This trademark is owned by JOHNSON & JOHNSON. The A LOOK BEHIND THE BAR trademark is filed in the Advertising, Business and Retail Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing social media website pages featuring consumer research information in the field of beauty concepts and tips

Providing beauty care information relating to beauty care products

Providing social media website pages featuring technology that allows users to share beauty information and tips
a look behind the bar

General Information


Serial Number90366124
Word MarkA LOOK BEHIND THE BAR
Filing DateTuesday, December 8, 2020
Status700 - REGISTERED
Status DateTuesday, August 30, 2022
Registration Number6834791
Registration DateTuesday, August 30, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 26, 2021

Trademark Statements


Goods and ServicesProviding social media website pages featuring consumer research information in the field of beauty concepts and tips
Goods and ServicesProviding beauty care information relating to beauty care products
Goods and ServicesProviding social media website pages featuring technology that allows users to share beauty information and tips

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 12, 2021
Primary Code035
First Use Anywhere DateMonday, December 21, 2020
First Use In Commerce DateMonday, December 21, 2020

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, September 21, 2021
Primary Code042
First Use Anywhere DateMonday, December 21, 2020
First Use In Commerce DateMonday, December 21, 2020

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, February 12, 2021
Primary Code044
First Use Anywhere DateMonday, December 21, 2020
First Use In Commerce DateMonday, December 21, 2020

Trademark Owner History


Party NameKENVUE INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSKILLMAN, NJ 08558

Party NameJOHNSON & JOHNSON
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEW BRUNSWICK, NJ 08933

Party NameJOHNSON & JOHNSON
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW BRUNSWICK, NJ 08933

Party NameJOHNSON & JOHNSON
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNEW BRUNSWICK, NJ 08933

Trademark Events


Event DateEvent Description
Friday, December 11, 2020NEW APPLICATION ENTERED
Friday, February 12, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 19, 2021ASSIGNED TO EXAMINER
Wednesday, May 19, 2021NON-FINAL ACTION WRITTEN
Wednesday, May 19, 2021NON-FINAL ACTION E-MAILED
Wednesday, May 19, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 20, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 20, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 21, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 21, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 6, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 26, 2021PUBLISHED FOR OPPOSITION
Tuesday, October 26, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 21, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 14, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, June 14, 2022USE AMENDMENT FILED
Tuesday, July 5, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 11, 2022STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 28, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, July 29, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 30, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, August 30, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, May 3, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 16, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 16, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 16, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 16, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, May 16, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 16, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 22, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 22, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 22, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 22, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 22, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 22, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY