| Serial Number | 97975192 |
| Word Mark | A FAIR START |
| Filing Date | Tuesday, November 30, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 24, 2024 |
| Registration Number | 7627704 |
| Registration Date | Tuesday, December 24, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 22, 2022 |
| Goods and Services | Consumer financial services, namely, insurance brokerage in the fields of automobile, renters, and life insurance; insurance brokerage in the field of property insurance, namely, personal line insurance; providing financial information about credit rating services; Insurance agency services; Insurance brokerage services; Providing insurance premium rate quotes via a website, by email, or by phone; Issuing prepaid debit cards for customers to use to deposit payroll checks, pay bills, send money to friends and relatives, and manage their finances |
| Goods and Services | Providing insurance agent referrals for life, senior health, home, and auto insurance; insurance lead collection and matching services, namely, matching consumer requests for insurance policy quotes collected over the internet to insurance carrier partners, agents and agencies interested in those requests; providing price comparison services in the field of insurance products and services and providing ratings of insurance goods and services to consumers for commercial purposes; business consulting services in the field of insurance; providing insurance price comparison information; promoting and marketing the goods and services of others via electronic communication networks; marketing and promotional services for others in the field of insurance; promotion and marketing services in the field of insurance; Monitoring consumers' credit reports for business purposes and providing alerts to users as to any changes therein for business purposes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 3, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 15, 2022 |
| First Use In Commerce Date | Friday, July 15, 2022 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 3, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, July 15, 2022 |
| First Use In Commerce Date | Friday, July 15, 2022 |
| Party Name | OCHO HOLDINGS CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94118 |
| Party Name | OCHO HOLDINGS CO. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94118 |
| Party Name | Luva Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94118 |
| Party Name | Luva Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94118 |
| Event Date | Event Description |
| Thursday, December 30, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 3, 2021 | NEW APPLICATION ENTERED |
| Friday, December 3, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 27, 2021 | ASSIGNED TO EXAMINER |
| Thursday, December 30, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, December 30, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, January 20, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 20, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 21, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, February 7, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 7, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Monday, February 7, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, February 7, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Monday, February 14, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 2, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 22, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 22, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 17, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 25, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 25, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, October 25, 2022 | DIVISIONAL REQUEST RECEIVED |
| Tuesday, October 25, 2022 | USE AMENDMENT FILED |
| Monday, November 7, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 9, 2022 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, November 9, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, February 1, 2023 | SU - NON-FINAL ACTION - WRITTEN |
| Wednesday, February 1, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 22, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 1, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, May 1, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, August 1, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 28, 2023 | ASSIGNED TO LIE |
| Thursday, December 28, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 29, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Friday, December 29, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, January 3, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, January 3, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, January 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 15, 2024 | FINAL REFUSAL E-MAILED |
| Thursday, August 15, 2024 | SU - FINAL REFUSAL - WRITTEN |
| Thursday, August 15, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, November 29, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 29, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 29, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, November 29, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 29, 2024 | SU-EXAMINER'S AMENDMENT WRITTEN |
| Friday, November 29, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, December 24, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 24, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |