| Serial Number | 90121146 |
| Word Mark | A BETTER YES |
| Filing Date | Tuesday, August 18, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 6, 2021 |
| Registration Number | 6407458 |
| Registration Date | Tuesday, July 6, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 20, 2021 |
| Goods and Services | Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing-purchase financing services via online platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services |
| Goods and Services | Platform as a service (PAAS) featuring computer software platform for retailers for use in consumer financing and leasing-purchase financing |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 24, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, November 30, 2019 |
| First Use In Commerce Date | Saturday, November 30, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 24, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, November 30, 2019 |
| First Use In Commerce Date | Saturday, November 30, 2019 |
| Party Name | AMERICAN FIRST FINANCE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DALLAS, TX 75019 |
| Party Name | American First Finance Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wichita, KS 67205 |
| Party Name | American First Finance Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wichita, KS 67205 |
| Party Name | American First Finance Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wichita, KS 67205 |
| Event Date | Event Description |
| Friday, August 21, 2020 | NEW APPLICATION ENTERED |
| Thursday, September 24, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 14, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, December 23, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 23, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 23, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 24, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 24, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 24, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 11, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 16, 2021 | ASSIGNED TO LIE |
| Wednesday, March 17, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 17, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 17, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 31, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 20, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 20, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 6, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 4, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, October 24, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 24, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 24, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 24, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 24, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |