A BETTER EXPERIENCE THROUGH GOOD DESIGN Trademark

Trademark Overview


On Monday, May 14, 2012, a trademark application was filed for A BETTER EXPERIENCE THROUGH GOOD DESIGN with the United States Patent and Trademark Office. The USPTO has given the A BETTER EXPERIENCE THROUGH GOOD DESIGN trademark a serial number of 85624855. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 30, 2024. This trademark is owned by Incase Designs, Corp.. The A BETTER EXPERIENCE THROUGH GOOD DESIGN trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:

Carrying cases, bags and luggage designed for storage and transportation of consumer electronics, namely, portable computers, [ mp3 players, portable digital audio and video players, mobile telephones, ] digital cameras [ and personal digital assistants ]

Online retail store services featuring carrying cases, bags and luggage designed for storage and transportation of [ musical instruments, ] portable computers, [ mp3 players, portable digital audio and video players, mobile telephones, ] digital cameras, [ personal digital assistants ] and consumer electronics
a better experience through good design

General Information


Serial Number85624855
Word MarkA BETTER EXPERIENCE THROUGH GOOD DESIGN
Filing DateMonday, May 14, 2012
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 30, 2024
Registration Number4389191
Registration DateTuesday, August 20, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 9, 2012

Trademark Statements


Goods and ServicesCarrying cases, bags and luggage designed for storage and transportation of consumer electronics, namely, portable computers, [ mp3 players, portable digital audio and video players, mobile telephones, ] digital cameras [ and personal digital assistants ]
Goods and ServicesOnline retail store services featuring carrying cases, bags and luggage designed for storage and transportation of [ musical instruments, ] portable computers, [ mp3 players, portable digital audio and video players, mobile telephones, ] digital cameras, [ personal digital assistants ] and consumer electronics

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, May 18, 2012
Primary Code009
First Use Anywhere DateFriday, April 30, 2010
First Use In Commerce DateFriday, April 30, 2010

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 18, 2012
Primary Code035
First Use Anywhere DateWednesday, April 18, 2012
First Use In Commerce DateSunday, April 18, 2010

Trademark Owner History


Party NameVEVEY LLC
Party Type35 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10018

Party NameVEVEY BRANDS LLC
Party Type34 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10153

Party NameVEVEY LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10018

Party NameVINCI BRANDS LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressTUSTIN, CA 92782

Party NameARMOR ACQUISITION LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressTUSTIN, CA 92782

Party NameIncase Designs, Corp.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIrvine, CA 926239998

Party NameIncase Designs, Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChino, CA 91710

Party NameIncase Designs, Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChino, CA 91710

Trademark Events


Event DateEvent Description
Thursday, May 17, 2012NEW APPLICATION ENTERED
Friday, May 18, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 5, 2012ASSIGNED TO EXAMINER
Wednesday, September 5, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 19, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 9, 2012PUBLISHED FOR OPPOSITION
Tuesday, October 9, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 4, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 30, 2013TEAS STATEMENT OF USE RECEIVED
Thursday, May 30, 2013SOU TEAS EXTENSION RECEIVED
Thursday, June 27, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 30, 2013SOU EXTENSION 1 FILED
Thursday, June 27, 2013SOU EXTENSION 1 GRANTED
Thursday, May 30, 2013USE AMENDMENT FILED
Thursday, June 27, 2013STATEMENT OF USE PROCESSING COMPLETE
Friday, June 28, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 28, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, July 18, 2013ASSIGNED TO LIE
Thursday, July 18, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, July 19, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 20, 2013REGISTERED-PRINCIPAL REGISTER
Wednesday, November 18, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 18, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 20, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 20, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 20, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 5, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 20, 2019TEAS SECTION 8 & 15 RECEIVED
Friday, September 27, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 27, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 27, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, December 14, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 14, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 14, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 14, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, December 14, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 14, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 8, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 25, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, August 20, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 29, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 29, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 29, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 20, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, May 30, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 30, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 30, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, May 30, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, August 22, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 1, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 1, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 1, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP