| Serial Number | 99045857 |
| Word Mark | A |
| Filing Date | Tuesday, February 18, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, July 31, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a stylized “A” logo composed of three ribbon-like cylinders that interweave to form a triangular structure. The lower left portion of the “A” is a darker blue, which transitions to a lighter blue and cyan at the top. The right portion of the “A” transitions from a lighter blue at the top to a slightly darker blue in the middle and back to a lighter blue and cyan at the bottom. The base of the “A” is formed by a slightly curved, bottom element in a darker blue at the left and transitioning to lighter blue and cyan at the right. The overlapping area in the center of the “A” forms a triangle. The color white is not claimed as a feature of the mark. |
| Goods and Services | Downloadable mobile applications; Downloadable software development and publishing tools; Downloadable software for scaling the distribution of other software; Downloadable software for advertising, marketing, and monetizing other software; Downloadable software for software user acquisition management and scaling; Downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; Downloadable computer software platforms for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable computer programs for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable artificial intelligence (AI) software to create, automate and optimize advertising; Downloadable computer software for creating, recommending and placing advertisements; Downloadable computer software for programmatic advertising in the field of advertising; Downloadable computer software for mobile devices that uses data to recommend and deliver advertising; Downloadable computer software in the fields of e-commerce and gaming for tracking and optimizing digital advertising revenue and profitability; Downloadable computer software in the fields of e-commerce and gaming using artificial intelligence for use in optimizing advertising impressions and determining optimal recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for purposes of determining optimal creation, recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for programming, managing, recommending, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming for attributing purchases and key performance indicators to responsible third-party advertisements; Downloadable software for programmatic advertising in the field of advertising; Downloadable software for programmatic advertising in the nature of mobile applications in the field of advertising; Downloadable software development kits (SDK); Downloadable software development kits to allow users to create and share artificial intelligence software applications |
| Pseudo Mark | APPLOVIN |
| Indication of Colors claimed | The color(s) light blue, dark blue, and cyan is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 18, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | AppLovin Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94304 |
| Event Date | Event Description |
| Tuesday, February 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 18, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 16, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, July 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 31, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, July 31, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 31, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, July 24, 2025 | ASSIGNED TO EXAMINER |