| Serial Number | 86822705 |
| Word Mark | A |
| Filing Date | Tuesday, November 17, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, November 25, 2023 |
| Registration Number | 5214756 |
| Registration Date | Tuesday, May 30, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 24, 2017 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Accounts receivable analysis and reporting for others; advertising agency services; advertising, marketing, promotion, product merchandising, and consulting services, namely, creating corporate and brand identity for others, promoting the brands, goods, and services of others, all for others via the worldwide web, electronic media, billboards, and radio; analytical services, namely, analyzing and compiling data relating to consumer behavior, market sales and promotional activities; arranging and conducting marketing and promotional events for others; business consulting services related to product distribution and logistic services for entertainment, music and sporting events for others; providing business advice on category management, merchandising, product distribution, transportation logistics, marketing and promotions; facilitating the promotion of goods and services of others; preparation of business reports detailing retail space optimization and retail shelf space optimization, category adjacencies and representing stocking configurations for others; business management and consultation in the fields of business intelligence and the retail industry; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; business organization and management planning consulting services; business management services, namely, managing logistics, reverse logistics, supply chain services, supply chain visibility and synchronization, supply and demand forecasting and product distribution processes for others; customer service management for others; accounts receivable billing services; business merchandising display services, namely, setting up merchandising displays in retail stores; business monitoring and consulting services, namely, tracking websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business process outsourcing services in the nature of order processing, customer service, invoice management, accounts receivable reporting, deduction management, collections, forms administration services, data synchronization, customized administrative services, vendor-managed inventory, electronic data interchange (edi) management; category management services, namely, working with retailers and consumer product goods companies to maximize sales profitability of product categories; conducting business and market research services; consulting services, namely, creative and strategic consultation regarding development and production of marketing and promotional campaigns for others; contests and incentive award programs to promote the sale of products and services of others; [ direct mail advertising; ] dissemination of advertising matter other than by electronic and direct mail, providing consumer marketing research and commercial demographic data to retailers, namely, by in-store promotion and coupon distribution and online dissemination; in-store advertising, marketing and promotional services; inventory and shelf arrangement, namely, replenishing and resetting items for sale; logistics management in the field of merchandising, in-store marketing, and promotion; market research and market insight services, namely, data management services and market planning consisting of providing consumer insights and market research for use in retail marketing and data management services for use in retail marketing; organizing exhibitions for commercial and business purposes; preparing business reports on spatial mapping, retail space optimization, inventory space optimization, planograms, and retail fixture attributes and location for others; promoting the sale of goods of others through the direct distribution of discount coupons; promoting the goods and services of others through the creation, development, execution and analysis of retail promotional programs, namely, sponsoring sampling events, in-store promotions, traveling field and mobile marketing events, providing bulk purchasing opportunities, distributing printed materials, banners, shelf-displays, point of sale merchandise and direct mail materials, all in connection with the food brokerage and consumable packaged goods industries; sales promotion, merchandising, and field marketing services for manufactured edible and non-edible goods for sale to the consumer; product demonstrations; providing business marketing information; providing consumer marketing and demographic data in the field of manufactured edible and nonedible goods to retailers; providing information on the preparation, execution and results of promotional presentations conducted at remote locations via websites, web-based applications, presentations and special reporting; publicity and sales promotion services; sales technique, sales methods, sales management, sales leadership, go-to-market strategy, category management and marketing consulting services; sales demonstrations for others; business consultation in the field of design and development of in-store promotions and advertising materials; design and development of in-store promotions and advertising materials in the nature of brochures, signage, coupon books and point of purchase displays |
| Description of Mark | The mark consists of a triangular shape formed by eight smaller triangular shapes enclosed within a circle. |
| Pseudo Mark | ADVANTAGE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 1, 2015 |
| First Use In Commerce Date | Tuesday, December 1, 2015 |
| Party Name | ADVANTAGE SALES & MARKETING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ST LOUIS, MO 63105 US |
| Party Name | Advantage Sales & Marketing LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 US |
| Party Name | Advantage Sales & Marketing LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92612 US |
| Party Name | Advantage Sales & Marketing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92612 US |
| Event Date | Event Description |
| Friday, November 20, 2015 | NEW APPLICATION ENTERED |
| Friday, November 20, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, November 21, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 12, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, January 20, 2016 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 20, 2016 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 20, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 21, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 11, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 20, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, July 23, 2016 | ASSIGNED TO LIE |
| Friday, August 5, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 5, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 25, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 25, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 25, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 25, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 6, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, October 6, 2016 | NON-FINAL ACTION E-MAILED |
| Thursday, October 6, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 25, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 25, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 26, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 17, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, November 17, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 17, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 17, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Friday, December 9, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, December 9, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Friday, December 9, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, December 9, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Monday, December 12, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 20, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 4, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 24, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 24, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 21, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 29, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Monday, April 10, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 29, 2017 | USE AMENDMENT FILED |
| Tuesday, April 18, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 21, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, April 22, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 30, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 25, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 11, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 18, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, May 30, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, May 18, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, May 18, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, May 18, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, May 18, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 18, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 26, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, November 25, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, November 25, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, November 25, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, May 13, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, May 15, 2026 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, May 30, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |