60 THEN. NOW. ALWAYS. MARY KAY Trademark

Trademark Overview


On Thursday, April 21, 2022, a trademark application was filed for 60 THEN. NOW. ALWAYS. MARY KAY with the United States Patent and Trademark Office. The USPTO has given the 60 THEN. NOW. ALWAYS. MARY KAY trademark a serial number of 97374127. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, December 11, 2023. This trademark is owned by Mary Kay Inc.. The 60 THEN. NOW. ALWAYS. MARY KAY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising and publicity services; Advertising services in the field of cosmetics, beauty care, and direct sales; Business management assistance; Online advertising on a computer network; Professional business consultancy; Providing business information; Providing business information via a website; Development of advertising concepts; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for social media, e-mail, and web pages
60 then. now. always. mary kay

General Information


Serial Number97374127
Word Mark60 THEN. NOW. ALWAYS. MARY KAY
Filing DateThursday, April 21, 2022
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, December 11, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 13, 2022

Trademark Statements


Description of MarkThe mark consists of the number 6 and the number 0 stylized with the design of a diamond, above the wording THEN. NOW. ALWAYS., above the wording MARY KAY.
Name/Portrait Description and/or Consent StatementThe name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Pseudo MarkSIXTY THEN NOW ALWAYS MARY KAY; SIX ZERO THEN NOW ALWAYS MARY KAY
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdvertising and publicity services; Advertising services in the field of cosmetics, beauty care, and direct sales; Business management assistance; Online advertising on a computer network; Professional business consultancy; Providing business information; Providing business information via a website; Development of advertising concepts; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for social media, e-mail, and web pages

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 27, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMary Kay Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Party NameMary Kay Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Trademark Events


Event DateEvent Description
Monday, December 11, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, December 11, 2023ABANDONMENT - NO USE STATEMENT FILED
Thursday, May 4, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 2, 2023SOU EXTENSION 1 GRANTED
Tuesday, May 2, 2023SOU EXTENSION 1 FILED
Tuesday, May 2, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, November 8, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 13, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 13, 2022PUBLISHED FOR OPPOSITION
Wednesday, August 24, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 9, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 9, 2022ASSIGNED TO EXAMINER
Thursday, April 28, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, April 27, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 25, 2022NEW APPLICATION ENTERED