| Serial Number | 86242306 |
| Word Mark | 5 L5 BRAND VALUE MANAGEMENT |
| Filing Date | Friday, April 4, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 1, 2022 |
| Registration Number | 4871365 |
| Registration Date | Tuesday, December 15, 2015 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 27, 2015 |
| Description of Mark | The mark consists of a stylized letter "5" in white superimposed over five horizontal bars, a portion of the top and bottom bars in purple and orange, the three middle bars being in purple; below which are located the words "L5 BRAND VALUE MANAGEMENT" where "BRAND VALUE MANAGEMENT" appears in black, with the "L5"located to the left of "BRAND VALUE MANAGEMENT", the "L" in gray and the "5" in orange, and "BRAND VALUE" located on an orange horizontal line above "MANAGEMENT". The color white represents transparent areas and is not claimed as a feature of the mark. |
| Goods and Services | Equity management of intellectual property; Intellectual property valuation services, namely, brand audit and performance evaluation; brand equity drivers analysis |
| Pseudo Mark | FIVE L FIVE BRAND VALUE MANAGEMENT |
| Indication of Colors claimed | The color(s) orange, purple, black and gray is/are claimed as a feature of the mark. |
| Goods and Services | Consulting services in the field of managing intellectual properties; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals, providing brand performance scorecards, brand consumer behavior analysis, brand attribute mapping, brand testing, brand market insights analytics |
| Disclaimer with Predetermined Text | "BRAND VALUE MANAGEMENT" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 1, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 7, 2014 |
| First Use In Commerce Date | Thursday, September 24, 2015 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 1, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, March 7, 2014 |
| First Use In Commerce Date | Thursday, September 24, 2015 |
| Party Name | Level5 Brand Value Management |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14620 |
| Party Name | Level5 Brand Value Management |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14620 |
| Party Name | Level5 Brand Value Management |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14620 |
| Event Date | Event Description |
| Friday, July 1, 2022 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 15, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 15, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, November 7, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, November 6, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 1, 2015 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, September 30, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 24, 2015 | USE AMENDMENT FILED |
| Wednesday, September 30, 2015 | SOU EXTENSION 1 GRANTED |
| Thursday, September 24, 2015 | SOU EXTENSION 1 FILED |
| Wednesday, September 30, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 24, 2015 | TEAS EXTENSION RECEIVED |
| Thursday, September 24, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 24, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 27, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 27, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 7, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, December 19, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 17, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 16, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, December 16, 2014 | ASSIGNED TO LIE |
| Tuesday, December 16, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 16, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 16, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 2, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 2, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 2, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 22, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, July 16, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 16, 2014 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 16, 2014 | NON-FINAL ACTION WRITTEN |
| Monday, July 14, 2014 | ASSIGNED TO EXAMINER |
| Friday, April 18, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 17, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, April 8, 2014 | NEW APPLICATION ENTERED IN TRAM |