| Serial Number | 85926685 |
| Word Mark | 4DX |
| Filing Date | Wednesday, May 8, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, July 31, 2025 |
| Registration Number | 4714610 |
| Registration Date | Tuesday, April 7, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 20, 2015 |
| Goods and Services | Educational services, namely, providing a website featuring blogs and online, non-downloadable seminars, workshops, lectures and classes, all in the fields of leadership, sales, management, communications, corporate and personal assessment and measurement, and personal development; Educational services, namely, providing live seminars, workshops, lectures and classes, all in the fields of leadership, sales, management, communications, corporate and personal assessment and measurement, and personal development |
| Goods and Services | [ Digital materials, namely, CDs, DVDs, downloadable audio files, all in the fields of leadership, management, education, sales, communication, corporate and personal assessment and measurement, and personal development ] |
| Goods and Services | Printed publications, namely, books, manuals, guides, pamphlets, posters, all in the fields of leadership, management, education, sales, communication, corporate and personal assessment and measurement, and personal development |
| Pseudo Mark | FOUR DISCIPLINES EXECUTION |
| Goods and Services | Consulting services, namely, consulting regarding business leadership development, business execution strategy, and business management in the fields of leadership, sales skills development, business management skills development, communications, corporate and personal assessment and measurement, and personal development |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, October 3, 2012 |
| First Use In Commerce Date | Wednesday, October 3, 2012 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 27, 2013 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, October 3, 2012 |
| First Use In Commerce Date | Wednesday, October 3, 2012 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 27, 2013 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 3, 2012 |
| First Use In Commerce Date | Wednesday, October 3, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 27, 2013 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, October 3, 2012 |
| First Use In Commerce Date | Wednesday, October 3, 2012 |
| Party Name | Franklin Covey Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Draper, UT 84020 |
| Party Name | Franklin Covey Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84119 |
| Party Name | Franklin Covey Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84119 |
| Event Date | Event Description |
| Tuesday, August 27, 2013 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 14, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 15, 2013 | NOTICE OF PSEUDO MARK E-MAILED |
| Monday, August 26, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, August 27, 2013 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 27, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 27, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 27, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 27, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 18, 2013 | SUSPENSION LETTER WRITTEN |
| Friday, October 18, 2013 | LETTER OF SUSPENSION E-MAILED |
| Friday, October 18, 2013 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, April 21, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 2, 2014 | ASSIGNED TO LIE |
| Wednesday, May 7, 2014 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Wednesday, May 21, 2014 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 21, 2014 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 21, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 20, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 20, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 20, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 11, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, December 11, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 11, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 11, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 11, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 12, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 31, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 7, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 30, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 30, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 17, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 17, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 7, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 9, 2020 | TEAS SECTION 8 RECEIVED |
| Friday, November 20, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 20, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Friday, November 20, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Monday, April 25, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 25, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 25, 2022 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Monday, April 25, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 12, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 12, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 12, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 20, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, July 20, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 20, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 20, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 20, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 11, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, April 7, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 31, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, July 31, 2025 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED |
| Thursday, July 31, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, July 31, 2025 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Thursday, July 31, 2025 | NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED |