2BEFORE Trademark

Trademark Overview


On Monday, September 2, 2019, a trademark application was filed for 2BEFORE with the United States Patent and Trademark Office. The USPTO has given the 2BEFORE trademark a serial number of 79271045. The federal status of this trademark filing is REGISTERED as of Tuesday, September 29, 2020. This trademark is owned by THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED. The 2BEFORE trademark is filed in the Chemical Products, Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, and Light Beverage Products categories with the following description:

Edible fruit ices; fruit bread; fruit biscuits; fruit cakes; fruit coulis being sauces; fruit drops being confectionery; fruit flavourings for food or beverages, except essences; fruit ice cream; fruit ice cream bars; fruit jelly candy; tea-based beverages with fruit flavouring; cookies; crackers; crisps made predominantly from grains and cereals; cereal mixes consisting primarily of grains, nuts, seeds, and dried fruit; puddings; ready to eat cereals; black currant confectionery made from natural sugar; confectionery made from natural sugar enriched with antioxidants not for medical purposes; confectionery made from natural sugar enriched with vitamins not for medical purposes; chewing candy; confectionery made from natural sugar with active ingredients for assisting with sports recovery not for medical purposes

Prepared raw fruit; prepared uncooked fruit; preserved fruit; quick frozen fruits; canned tinned fruits; stewed fruit; cooked fruits; frozen fruits; frozen, preserved, dried and cooked fruits; fruit jams; fruit jellies; fruit paste; fruit leathers; fruit pulp; fruit spreads; fruit-based spreads; fruit-flavoured yoghurts; milk-based beverages containing fruits; pickled fruits; dried currants; frozen black currants; processed black currants; preserved berries; prepared raw black currants; dried black currants; energy bars derived from fruit, nuts and seeds; snack mixes consisting of dehydrated fruit and processed nuts; fruit-based snack bars; fruit-based snack food; nut and dried fruit-based snack bars; black currants in powdered form for use as foods ingredients for culinary purposes

Dietary supplements; nutritional supplements; nutritional supplements for promoting muscle recovery; vitamin and mineral supplements; liquid vitamin supplements; dissolving or effervescent vitamin tablets used to make electrolyte replacement drinks, namely electrolyte replacement solutions; vitamin supplements in tablet form for making effervescent beverages when added to water; vitamin preparations; medicated food supplements for human consumption; food supplements consisting of amino acids, minerals and trace elements; dietary supplements intended to supplement a normal diet or to have health benefits; powdered fruit-flavoured dietary supplement drink mixes; dietary food supplements for general health and well-being and to enhance physical recovery after exercise; nutritional and dietary supplements in gel form; nutritional supplements, namely, protein powders for human consumption for use as a food additive; meal replacements, namely, drink mixes, meal replacement bars, powders, rea...

Antioxidants for use in the manufacture of food supplements; antioxidants for use in the manufacture of food and beverages; antioxidants for use in manufacture; vitamins for use in the manufacture of food supplements; vitamins for use in the manufacture of food products; vitamins for the food industry; chemical additives for use in the manufacture of food; blackcurrant based ingredients for the use in the manufacture of supplements, food, and beverages

Non-alcoholic water-based, fruit-based and vegetable-based beverages; fruit beverages; fruit juices; fruit drinks and juices; soft drinks; smoothies; fruit smoothies; fruit juice extracts for making beverages; carbonated non-alcoholic drinks; powders for effervescing beverages; isotonic sports drinks; electrolyte sports drinks; sports drinks; energy drinks; electrolyte replacement beverages for general and sports purposes, not for medical purposes; fruit beverages containing anti-oxidants, not for medical purposes; fruit juice beverages that contains vitamins; sports training drinks; ready to drink fruit beverages, being nutritionally fortified beverages, not for medical purposes; smoothie mixes; frozen fruit-based beverages; drinking waters; flavoured drinking waters; non-alcoholic cordials; syrups for beverages; concentrates, liquid mixtures, syrups, essences, extracts, and powders for making beverages; concentrates for making fruit beverages; sports drink powder preparations, not fo...

Fresh fruit; unprocessed raw fruit; fresh black currants; berries being fresh fruit
2before

General Information


Serial Number79271045
Word Mark2BEFORE
Filing DateMonday, September 2, 2019
Status700 - REGISTERED
Status DateTuesday, September 29, 2020
Registration Number6160762
Registration DateTuesday, September 29, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 14, 2020

Trademark Statements


Goods and ServicesEdible fruit ices; fruit bread; fruit biscuits; fruit cakes; fruit coulis being sauces; fruit drops being confectionery; fruit flavourings for food or beverages, except essences; fruit ice cream; fruit ice cream bars; fruit jelly candy; tea-based beverages with fruit flavouring; cookies; crackers; crisps made predominantly from grains and cereals; cereal mixes consisting primarily of grains, nuts, seeds, and dried fruit; puddings; ready to eat cereals; black currant confectionery made from natural sugar; confectionery made from natural sugar enriched with antioxidants not for medical purposes; confectionery made from natural sugar enriched with vitamins not for medical purposes; chewing candy; confectionery made from natural sugar with active ingredients for assisting with sports recovery not for medical purposes
Goods and ServicesPrepared raw fruit; prepared uncooked fruit; preserved fruit; quick frozen fruits; canned tinned fruits; stewed fruit; cooked fruits; frozen fruits; frozen, preserved, dried and cooked fruits; fruit jams; fruit jellies; fruit paste; fruit leathers; fruit pulp; fruit spreads; fruit-based spreads; fruit-flavoured yoghurts; milk-based beverages containing fruits; pickled fruits; dried currants; frozen black currants; processed black currants; preserved berries; prepared raw black currants; dried black currants; energy bars derived from fruit, nuts and seeds; snack mixes consisting of dehydrated fruit and processed nuts; fruit-based snack bars; fruit-based snack food; nut and dried fruit-based snack bars; black currants in powdered form for use as foods ingredients for culinary purposes
Goods and ServicesDietary supplements; nutritional supplements; nutritional supplements for promoting muscle recovery; vitamin and mineral supplements; liquid vitamin supplements; dissolving or effervescent vitamin tablets used to make electrolyte replacement drinks, namely electrolyte replacement solutions; vitamin supplements in tablet form for making effervescent beverages when added to water; vitamin preparations; medicated food supplements for human consumption; food supplements consisting of amino acids, minerals and trace elements; dietary supplements intended to supplement a normal diet or to have health benefits; powdered fruit-flavoured dietary supplement drink mixes; dietary food supplements for general health and well-being and to enhance physical recovery after exercise; nutritional and dietary supplements in gel form; nutritional supplements, namely, protein powders for human consumption for use as a food additive; meal replacements, namely, drink mixes, meal replacement bars, powders, ready to drink meal replacement beverages, shake mixes and smoothies, being nutritional supplements or for medical use; food and beverages containing anti-oxidants for use as nutritional supplements; vitamin enriched foods and beverages for use as nutritional supplements; blackcurrant based food supplements; nutritional supplements, namely, blackcurrant based nutritional food and beverages; nutritional supplements, namely, blackcurrant based foods and beverages for promoting muscle recovery, and which have health benefits; medical drinks, namely, Meal replacement drink mixes adapted for medical use; food supplements, namely, anti-oxidant pills; multivitamin preparations; vitamins, namely vitamin effervescent tablets
Pseudo MarkTWO BEFORE; TO BEFORE
Goods and ServicesAntioxidants for use in the manufacture of food supplements; antioxidants for use in the manufacture of food and beverages; antioxidants for use in manufacture; vitamins for use in the manufacture of food supplements; vitamins for use in the manufacture of food products; vitamins for the food industry; chemical additives for use in the manufacture of food; blackcurrant based ingredients for the use in the manufacture of supplements, food, and beverages
Goods and ServicesNon-alcoholic water-based, fruit-based and vegetable-based beverages; fruit beverages; fruit juices; fruit drinks and juices; soft drinks; smoothies; fruit smoothies; fruit juice extracts for making beverages; carbonated non-alcoholic drinks; powders for effervescing beverages; isotonic sports drinks; electrolyte sports drinks; sports drinks; energy drinks; electrolyte replacement beverages for general and sports purposes, not for medical purposes; fruit beverages containing anti-oxidants, not for medical purposes; fruit juice beverages that contains vitamins; sports training drinks; ready to drink fruit beverages, being nutritionally fortified beverages, not for medical purposes; smoothie mixes; frozen fruit-based beverages; drinking waters; flavoured drinking waters; non-alcoholic cordials; syrups for beverages; concentrates, liquid mixtures, syrups, essences, extracts, and powders for making beverages; concentrates for making fruit beverages; sports drink powder preparations, not for medical purposes
Goods and ServicesFresh fruit; unprocessed raw fruit; fresh black currants; berries being fresh fruit

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code001
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code031
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, November 12, 2019
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party Name2Before Performance Nutrition Limited
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressNZ

Party NameTHE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAuckland 1025
NZ

Party NameTHE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAuckland 1025
NZ

Party NameTHE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAuckland 1025
NZ

Trademark Events


Event DateEvent Description
Tuesday, November 12, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, November 16, 2019APPLICATION FILING RECEIPT MAILED
Wednesday, December 11, 2019NON-FINAL ACTION WRITTEN
Friday, January 10, 2020REFUSAL PROCESSED BY MPU
Saturday, January 11, 2020NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, November 7, 2019SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, December 4, 2019ASSIGNED TO EXAMINER
Thursday, December 12, 2019NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, June 9, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 10, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 24, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 14, 2020PUBLISHED FOR OPPOSITION
Tuesday, July 14, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 29, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, December 29, 2020FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Thursday, January 21, 2021GENERIC MADRID TRANSACTION CREATED
Saturday, February 1, 2020REFUSAL PROCESSED BY IB
Tuesday, June 9, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 9, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, January 22, 2021GENERIC MADRID TRANSACTION SENT TO IB
Friday, December 31, 2021CHANGE OF OWNER RECEIVED FROM IB
Monday, September 29, 2025COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Monday, March 1, 2021FINAL DECISION TRANSACTION PROCESSED BY IB