| Serial Number | 88212103 |
| Word Mark | 1ST CUSTOMER FIRST AWARD FOR EXCELLENCE |
| Filing Date | Friday, November 30, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 3, 2019 |
| Registration Number | 5849228 |
| Registration Date | Tuesday, September 3, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 18, 2019 |
| Description of Mark | The mark consists of a partial circular design around "1st". To the right of the design is the wording "CUSTOMER FIRST" and below that is the wording "AWARD FOR EXCELLENCE" with two thin horizontal bars centered on each side of the wording. |
| Pseudo Mark | FIRST CUSTOMER FIRST AWARD FOR EXCELLENCE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Incentive award program for automotive dealerships to promote customer service |
| NOT AVAILABLE | "AWARD FOR EXCELLENCE" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 18, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 30, 2016 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | FCA US LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 |
| Party Name | FCA US LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 |
| Party Name | FCA US LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 |
| Event Date | Event Description |
| Tuesday, March 5, 2019 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, December 4, 2018 | NEW APPLICATION ENTERED |
| Tuesday, December 18, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 19, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 1, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, March 5, 2019 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Tuesday, March 5, 2019 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, March 5, 2019 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, April 25, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 25, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 29, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 17, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 25, 2019 | ASSIGNED TO LIE |
| Tuesday, May 14, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 7, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 7, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 7, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, September 3, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |