| Serial Number | 88212103 |
| Word Mark | 1ST CUSTOMER FIRST AWARD FOR EXCELLENCE |
| Filing Date | Friday, November 30, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 13, 2026 |
| Registration Number | 5849228 |
| Registration Date | Tuesday, September 3, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 18, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "AWARD FOR EXCELLENCE" |
| Goods and Services | Incentive award program for automotive dealerships to promote customer service |
| Description of Mark | The mark consists of a partial circular design around "1st". To the right of the design is the wording "CUSTOMER FIRST" and below that is the wording "AWARD FOR EXCELLENCE" with two thin horizontal bars centered on each side of the wording. |
| Pseudo Mark | FIRST CUSTOMER FIRST AWARD FOR EXCELLENCE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 13, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 30, 2016 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | FCA US LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 US |
| Party Name | FCA US LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 US |
| Party Name | FCA US LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48326 US |
| Event Date | Event Description |
| Tuesday, December 4, 2018 | NEW APPLICATION ENTERED |
| Tuesday, December 18, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 19, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 1, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, March 5, 2019 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, March 5, 2019 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Tuesday, March 5, 2019 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, March 5, 2019 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, April 17, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 25, 2019 | ASSIGNED TO LIE |
| Thursday, April 25, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 25, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 14, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 29, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 7, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 7, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 7, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 3, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 13, 2026 | CANCELLED SEC. 8 (6-YR) |