1688 Trademark

Trademark Overview


On Thursday, July 6, 2017, a trademark application was filed for 1688 with the United States Patent and Trademark Office. The USPTO has given the 1688 trademark a serial number of 87517859. The federal status of this trademark filing is REGISTERED as of Tuesday, June 4, 2019. This trademark is owned by Alibaba Group Holding Limited. The 1688 trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:

Scientific, nautical, photographic, optical, signaling, measuring, checking as in supervision, life-saving apparatus and instruments, namely, telephones, punch clocks, time recording devices, namely, time clocks, weighing equipment, namely, scales and balances, graduated rulers, electronic pocket translators, neon signs, electronic notice boards, transparency projection apparatus, kilometer recorders in the nature of odometers for vehicles, telescopes, mechanisms for counter operated apparatus, namely, point-of-sale terminals, fire extinguishers, acoustic alarms, namely, smoke and fire alarms, eyeglasses, batteries, exposed files, namely, exposed camera film; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, electric wires, electric switches, electrolysis apparatus for electroplating purposes, and electrified fences, namely, electric fences; apparatus for recording, transmission or reproduction of sound or im...

Advertising services; business management; business administration; providing office functions; administration of customer loyalty programs and incentive award programs that provide discounts, coupons, rebates, vouchers and special offers for the goods of others; advertising services provided via the Internet; preparing television and radio advertisements; accountancy services; auctioneering; consultation relating to trade fairs; public opinion polling; data processing services; provision of business information via global computer networks; advertising agency services; advertising services provided for others; database management; compilation of information into computer databases in the field of business and e-commerce; business consulting services in the field of e-commerce; business consulting services in the field of web based events, conferences, training programs, learning programs, and seminars; business consulting services in the field of delivering web-based knowledge; busine...
1688

General Information


Serial Number87517859
Word Mark1688
Filing DateThursday, July 6, 2017
Status700 - REGISTERED
Status DateTuesday, June 4, 2019
Registration Number5766635
Registration DateTuesday, June 4, 2019
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, March 5, 2019

Trademark Statements


Description of MarkThe mark consists of stylized numbers "1688" in orange.
Goods and ServicesScientific, nautical, photographic, optical, signaling, measuring, checking as in supervision, life-saving apparatus and instruments, namely, telephones, punch clocks, time recording devices, namely, time clocks, weighing equipment, namely, scales and balances, graduated rulers, electronic pocket translators, neon signs, electronic notice boards, transparency projection apparatus, kilometer recorders in the nature of odometers for vehicles, telescopes, mechanisms for counter operated apparatus, namely, point-of-sale terminals, fire extinguishers, acoustic alarms, namely, smoke and fire alarms, eyeglasses, batteries, exposed files, namely, exposed camera film; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, electric wires, electric switches, electrolysis apparatus for electroplating purposes, and electrified fences, namely, electric fences; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers and recording discs, namely, CD-R, CD-RW, DVD-R and DVD-RW discs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; software for processing electronic payments to and from others; authentication software, namely, software for authenticating the identity of a payer; computer software applications for mobile devices and computers, namely, software for financial analysis, planning and management, software for securing and protecting data on mobile devices and computers, software for authenticating user identification, software for controlling access to and communications with mobile devices and computers; software applications for use with mobile devices, namely, software for use in database management, for use as a spreadsheet, for word processing, for recording, collecting, organizing, storing, archiving, reproducing, searching, retrieving and displaying digital data in the field of shopping, purchasing, communication, product and service reviews, entertainment, health and fitness, lifestyle, media and video, music and audio, photography and social network; computer software that may be downloaded from a global computer network for posting information, creating electronic product catalogs, responding to requests and placing and fulfilling orders for products, services and business opportunities via local and global computer networks, for use in document management, for searching, browsing and receiving transmissions of text, electronic documents, graphics and audiovisual information on local and remote area networks and global computer networks, on intranets, or on directories of information available on computer networks, for use in software development and web authoring, for use in exchanging information via global computer networks and online from a computer database and the internet, for business use for financial management, financial planning, business management, customer relationship management (CRM), inventory management, sales force management, planning and management of personal and business finances, and marketing information management, for data mining, for high-speed massive e-commerce data processing, and for data customization, all of the foregoing for use by third parties in connection with an interactive website in the field of e-commerce; downloadable computer software applications for use with mobile devices and computers, namely, software for use in database management, for use as a spreadsheet, for word processing, for recording, collecting, organizing, storing, archiving, reproducing, searching, retrieving and displaying digital data in the field of e-commerce, data management, customer relationship management, entertainment, education and telecommunications; on-line downloadable electronic publications in the nature of magazines, articles, brochures, leaflets, datasheets, informational materials, instructional materials in the field of business, e-commerce, information technology, cloud computing, telecommunications, the Internet, business and e-commerce training, business, sales, marketing and financial management; instant messaging software; file sharing software; communications software for electronically exchanging data, audio, video, images and graphics via computer, mobile, wireless and telecommunication networks; computer software for processing images, graphics, audio, video and text; downloadable computer software applications for downloading and transmitting video files, audio files, films, movies and television programs featuring children's entertainment, family entertainment, drama, action, adventure and fantasy; downloadable computer software for use in the field of business for financial management and financial planning; downloadable computer software applications for downloading and transmitting video files, audio files, films, movies and television programs featuring children's entertainment, family entertainment, drama, action, adventure and fantasy; downloadable cloud-computing software for deploying virtual machines to a cloud computing platform, managing virtual machines on a cloud computing platform; downloadable cloud-based software for storing and managing electronic data, accessing databases and internet security; downloadable computer software which allows users to participate in web-based meetings and classes, with access to data, documents, images and software applications through a web browser; downloadable computer software for accessing, viewing and controlling remote computers and computer networks; computer software for use in the search and retrieval of computerized information from global information networks and network systems about hobbies, collectibles, auctions and products; data storage programs, namely, software used for the storage of electronic data and documents and data on hard discs, compact discs, tapes and optical discs; computer peripherals; notebook computers; laptop computers; portable computers; handheld computers; personal digital assistants; personal portable media players; mobile telephones; smart phones; digital cameras; batteries, battery chargers; computer workstations comprising computers and computer monitors; servers, namely, computer servers; computer and telecommunications networking computer hardware; computer network adaptors, switches, routers, hubs; wireless and wired modems and communication cards and devices, namely, cable modems, computer fax modem cards, external modems, internal modems, modem cables, modems; laptop holders in the nature of protective sleeves and carrying cases, computer bags; fire-extinguishing apparatus; computer hardware and firmware for use in the field of business for financial management and financial planning; downloadable computer software for use in the field of business for financial management and financial planning; computer software for use with global positioning system (GPS) navigation systems for navigation, route guidance and electronic mapping; computer software for use with route planners, electronic maps and digital dictionaries for navigation and translation purposes; satellite-aided navigation systems in the nature of automobile navigation system featuring interactive digital map displays, interactive instructions and user generated information; compact discs featuring music; computer programs and computer software for financial management, financial planning, business management, customer relationship management (CRM), inventory management, sales force management, planning and management of personal and business finances and marketing information management, all in the field of e-commerce and business; digital music downloadable from the Internet; telecommunications apparatus, namely, VOIP phones, network telephones, electronic facsimile machines, portable digital electronic device for sending and receiving electronic mails, and instant messaging communication tool in the nature of portable telecommunication instant messaging devices; mouse pads; mobile phone handsets; mobile phone accessories, namely, battery chargers, cases, covers, ear phones, headsets and hands-free calling devices; downloadable computer game software, pictures in the field of aircrafts, automobiles, buildings, natural scenery and pets, motion pictures and movies in the field of children's entertainment, family entertainment, drama, action, adventure and fantasy and music via the internet and wireless devices; alarm monitoring systems; security cameras; mobile radio and television broadcasting units, namely, transmitting and receiving apparatus for radio and television broadcasting and for long-distance transmission; television broadcasting equipment, namely, video cameras, film cameras, monitors, flat panel display screens, audio monitors, audio recorders, video recorders, electronic switchers, cables for the transmission of sounds and images, lights for use with video cameras and film cameras, camera lenses, camera tripods, camera cases, blank videotape, audio mixing boards and video editing computer hardware; cameras; video cameras; headphones; ear pieces, namely, ear buds; speakers, namely, loud speakers; global positioning system (GPS) apparatus and equipment, namely, GPS systems; downloadable computer, electronic and video games programs and software via the Internet; liquid crystal displays for telecommunications and electronic equipment; set top box; remote control for radios, televisions, stereos, computers, video recorders, audio systems and playback machines; spectacles and sunglasses; electronic signboards; magnetically encoded bank credit, debit, cash and identification cards; automatic teller machines, cash dispensers; electronic book readers
Pseudo MarkSIXTEEN EIGHTY EIGHT
Indication of Colors claimedThe color(s) orange is/are claimed as a feature of the mark.
Goods and ServicesAdvertising services; business management; business administration; providing office functions; administration of customer loyalty programs and incentive award programs that provide discounts, coupons, rebates, vouchers and special offers for the goods of others; advertising services provided via the Internet; preparing television and radio advertisements; accountancy services; auctioneering; consultation relating to trade fairs; public opinion polling; data processing services; provision of business information via global computer networks; advertising agency services; advertising services provided for others; database management; compilation of information into computer databases in the field of business and e-commerce; business consulting services in the field of e-commerce; business consulting services in the field of web based events, conferences, training programs, learning programs, and seminars; business consulting services in the field of delivering web-based knowledge; business consulting services in the field of online collaboration and collaboration technologies; business consulting services in the fields of sales and marketing; business management services, namely, business project management services, the development, set up, staging, production, recording, monitoring and follow-up for web based events, conferences, training programs, learning programs and seminars; market research and business consulting services in the field of business and e-commerce; business consultancy services relating to business issues concerning facilitating the transaction of business via local and global computer networks by locating and providing referrals for the delivery of a wide variety of business and consumer products and services; providing business information concerning the goods and services of others via local and global computer networks; business consultancy services in the field of global computer web sites where third parties can offer and source goods and services, place, determine the status of and fulfill trade leads and orders, enter into contracts and transact business; providing computerized online ordering services featuring a wide variety of general consumer, business, and industrial products and merchandise; advertising of goods and services of others via local and global computer networks; international import and export agency services; rental of advertising space on communication media; online trading services in which sellers post products to be auctioned and bidding is done via the Internet, and providing online business evaluation relating thereto; online retail store services featuring a wide variety of consumer goods of others; providing an online business directory of third party web sites to facilitate business transactions; business consultancy services in the field of operating an electronic marketplace for the buyers and sellers of goods and services on a global computer network; business assistance for others concerning business issues relating to facilitating business transaction via local and global computer networks; corporate business management consultancy services; marketing and promotion services; publication of publicity materials; marketing services, namely, providing videos to promote vacant premises; dissemination of advertising materials, updating of advertising materials, and compilation of advertisements for use as web pages on the Internet; rental of advertising space; computer data processing; providing information concerning commercial sales, providing business information, providing a database of information pertaining to the promotional products industry; telephone answering service; auctioneering provided on the Internet; personnel management; provision of commercial sales, business, advertising and promotional information through a global computer network and via the Internet; presentation of goods of others for retail purposes via the Internet, namely, retail store service featuring a wide variety of consumer goods of others; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise Internet web site particularly specializing in the marketing of the sale of goods and services of others; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise catalogue by mail order or by means of telecommunications in the field of clothing, lingerie, cosmetics, jewelry, watches, music and media products, food and beverages, home entertainment electronics, home appliances, phones, PDAs, MP3 players, video games, consoles, books, crafts, furniture, tools, house wares, photographic equipment, computers, kitchen wares, toys, sporting goods, bikes and automobiles; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from retail in the field of clothing, lingerie, cosmetics, jewelry, watches, music and media products, food and beverages, home entertainment electronics, home appliances, phones, PDAs, MP3 players, video games, consoles, books, crafts, furniture, tools, house wares, photographic equipment, computers, kitchen wares, toys, sporting goods, bikes and automobiles; retail and wholesale store services in the field of bleaching preparations and other substances for laundry use, leather bleaching preparations, fabric softeners for laundry use, cleaning, polishing, scouring and abrasive preparations, shining preparations, abrasive cloth, polishing paper, glass cloth, glass paper, floor wax, shoe wax, polish for furniture and flooring, detergents other than for use in manufacturing operations and for medical purposes, dry-cleaning preparations, canned pressurized air for cleaning and dusting purposes, color-removing preparations, varnish-removing preparations, wallpaper cleaning preparations, windscreen cleaning liquids, air fragrancing preparations, joss sticks, soaps, medicated soap, perfumery, extracts of flowers, essential oils, massage gels other than for medical purposes, sunscreen preparations, sun-tanning preparations, cosmetics, lipsticks, lipstick cases, cosmetic preparations for skin care, cosmetic preparations for slimming purposes, adhesives for cosmetic purposes, nail care preparations, make-up removing preparations, shampoos, dry shampoos, shampoos for pets, hair lotions, after-shave lotions, shaving preparations, dentifrices, dental bleaching gels, mouth washes not for medical purposes, hair spray, hair dyes, antiperspirants, deodorants for human beings or for animals, pharmaceutical and veterinary preparations, vaccines, sunburn ointments, sanitary preparations, sterilizing preparations, solutions for contact lenses, panty liners, remedies for foot perspiration, dietetic food and substances adapted for medical or veterinary use, yeast for pharmaceutical purposes, sugar for medical purposes, royal jelly dietary supplements, food for babies, dietary supplements for humans and animals, nutritional supplements, vitamin preparations, tanning pills, slimming pills, tobacco-free cigarettes for medical purposes, plasters, materials for dressings, surgical cloth, surgical implants, material for stopping teeth, teeth filling material, dental wax, mouthwashes for medical purposes, disinfectants, preparations for destroying vermin, fungicides, herbicides, rat poison, repellents for dogs, telephones, mobile phone handsets, mobile phone accessories, electronic and telecommunications goods, automobile navigation systems, satellite navigational apparatus, global positioning system (GPS) navigation devices, navigational instruments, computer hardware and computer software, batteries, battery chargers, apparatus and instruments for recording, receiving, transmitting and/or reproducing data, information, pictures, images and/or sound, surgical, medical, dental and veterinary apparatus and instruments, obstetric apparatus, X-ray apparatus for medical purposes, hot air therapeutic apparatus, electric blankets for medical purposes, testing apparatus for medical purposes, blood testing apparatus, hearing aids for the deaf, hearing protectors, massage apparatus, air pillows for medical purposes, air cushions for medical purposes, physical exercise apparatus for medical purposes, vaporizers for medical purposes, fumigation apparatus for medical purposes, thermal packs for first aid purposes, armchairs for medical or dental purposes, artificial limbs, eyes and teeth, orthopedic articles, suture materials, supportive bandages, babies' bottles, tongue scrapers, X-ray photographs for medical purposes, precious metals, jewelry, precious stones, printed matter, stationery, magnetically and non-magnetically encoded cards, furniture, picture frames, household and kitchen utensils, glassware, porcelain and earthenware, textiles, clothing, footwear, headgear, laces and embroidery, buttons, ribbons, pins and needles, artificial flowers, carpets, rugs, games and electronic toys, chemicals used in industry, chemicals used in science, chemicals used in photography, chemicals used in agriculture, paints, varnishes and lacquers, personal hygiene products, hair and body lotions, cleaning and bleaching preparations, lubricants, fuels, candles, ironmongery and small items of metal hardware, machines and machine tools, cutlery, razors and hand tools, computers, calculating machines, electrical, photographic, cinematographic and optical apparatus and instruments, spectacles and sun glasses, surgical and medical apparatus and instruments, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, vehicles, firearms, fireworks, silverware, horological and chronometric instruments, musical instruments, magazines, cards, paper and cardboard products, namely, computer paper, cardboard boxes, paper office stationery, pictures, typewriters and office requisites, packaging materials, rubber and plastics for manufacturing use, packing and insulating materials, leather and imitations of leather, handbags, purses, wallets, leather holders, bags, luggage, umbrellas, mirrors, ropes, string, nets, tents, yarns and threads for textile use, coat hangers, place mats, dressmaker's articles, bed and table covers, playthings and sporting articles, foodstuffs and beverages, meat, fish, poultry, preserved, dried and cooked fruits and vegetables, jams and fruits sauces, eggs, milk and milk products, edible oils and fats, coffee, tea, cocoa, sugar, rice, flour, bread and cakes, condiments, fresh fruit and vegetables, beer, mineral water, fruit juices and other non-alcoholic drinks, alcoholic beverages, floral products, tobacco, smokers' articles and matches; direct mail advertising services; purchasing and procurement services, namely, buying and selling agency services in the nature of purchasing a wide variety of consumer, business and industrial products and services for others, and selection of goods and procurement of goods for individuals and businesses, namely, purchasing of a wide variety of consumer, business and industrial products and services for individuals and businesses; online ordering services featuring a wide variety of consumer goods of others; retail department store services; retail supermarket services; secretarial services; provision of business statistical information; organization of exhibitions for commercial or advertising purposes; business assistance services, namely, preparing marketing mailing lists and rental of advertising material in the nature of marketing mailing lists; business investigation; business administration consultation services in the field of processing of sales made on the Internet; business networking referral services, namely, promoting the goods and services of others by passing business leads and referrals among group members; personnel placement; import-export agency services; arranging newspaper subscriptions for others; document reproduction; transcription, namely, conference call, message and stenographic transcription; rental of office equipment; customer relationship management; business management services relating to electronic commerce; business management and administration services relating to promotional sponsorship programs; accounting services; charitable services, namely, organizing and conducting volunteer programs and community service projects; providing an online marketplace on a global computer network by which third parties can offer goods and services, place and fulfill commercial orders in the field of e-commerce and online ordering featuring a wide variety of general consumer, business, and industrial products and merchandise, negotiate contracts with service providers, buyers and sellers in the field of e-commerce and online ordering featuring a wide variety of general consumer, business, and industrial products and merchandise, and transact business in the field of e-commerce and online ordering featuring a wide variety of general consumer, business, and industrial products and merchandise; rental of sales stands; provision of commercial and business contact information; search engine optimization for sales promotion; web site traffic optimization; pay per click advertising; commercial intermediation services, namely, negotiation and settlement of commercial transactions for third parties, business management advisory services relating to franchising, provision of commercial and business contact information; business management for freelance service providers; negotiation and conclusion of commercial transactions for third parties; updating and maintenance of data in computer databases; business project management services for construction projects; providing business information via a web site; import-export clearance agencies namely, customs clearance services

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, July 13, 2017
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, July 13, 2017
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameALIBABA INNOVATION PRIVATE LIMITED
Party Type31 - New Owner After Registration
Legal Entity Type24 - NOT AVAILABLE
AddressSINGAPORE 189554
SG

Party NameAlibaba Group Holding Limited
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressGRAND CAYMAN
KY

Party NameAlibaba Group Holding Limited
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGrand Cayman
KY

Party NameAlibaba Group Holding Limited
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGrand Cayman
KY

Trademark Events


Event DateEvent Description
Tuesday, August 1, 2017NON-FINAL ACTION WRITTEN
Monday, July 10, 2017NEW APPLICATION ENTERED
Thursday, July 13, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 27, 2017ASSIGNED TO EXAMINER
Tuesday, August 1, 2017NON-FINAL ACTION E-MAILED
Tuesday, August 1, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 19, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 19, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 20, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 10, 2018SUSPENSION INQUIRY WRITTEN
Tuesday, January 2, 2018SUSPENSION LETTER WRITTEN
Tuesday, January 2, 2018LETTER OF SUSPENSION E-MAILED
Tuesday, January 2, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, July 10, 2018INQUIRY TO SUSPENSION E-MAILED
Tuesday, July 10, 2018NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Thursday, December 27, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Wednesday, January 2, 2019ASSIGNED TO LIE
Wednesday, January 2, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 2, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 5, 2019PUBLISHED FOR OPPOSITION
Tuesday, March 5, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 30, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 2, 2019NOTICE OF ALLOWANCE CANCELLED
Thursday, May 2, 20191(B) BASIS DELETED; PROCEED TO REGISTRATION
Friday, October 23, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 4, 2019REGISTERED-PRINCIPAL REGISTER
Friday, October 23, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 23, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, October 23, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 23, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 22, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, June 4, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED