123 Trademark

Trademark Overview


On Wednesday, October 23, 2024, a trademark application was filed for 123 with the United States Patent and Trademark Office. The USPTO has given the 123 trademark a serial number of 98815975. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, November 4, 2025. This trademark is owned by Sesame Workshop. The 123 trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising; Publicity services; Radio advertising; Television advertising; Outdoor advertising; Advertising design in the nature of development of advertising concepts; Advertisement planning; Advertising agencies; Rental of advertising space; Publication of advertising materials on-line; On-line advertising on a computer network; Advertising via mail order; Presentation of goods on communication media, for retail purposes all in the nature of providing television home shopping services in the field of general consumer merchandise; Advertising on the internet for others; Promoting the goods and services of others via a global computer network; Advertising by TV, radio and mail; Electronic means to display goods and services in order to facilitate the TV shopping and home shopping all in the nature of providing television home shopping services in the field of general consumer merchandise; Distribution of publicity materials, namely, distribution for others of advertising flyers, prosp...
123

General Information


Serial Number98815975
Word Mark123
Filing DateWednesday, October 23, 2024
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, November 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 9, 2025

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Pseudo MarkONE HUNDRED TWENTY THREE
Description of MarkThe mark consists of the numbers 123 and Chinese characters enclosed in a street sign.
NOT AVAILABLEThe non-Latin characters in the mark transliterate to ZHIMA JIE and this means SESAME STREET in English.
Goods and ServicesAdvertising; Publicity services; Radio advertising; Television advertising; Outdoor advertising; Advertising design in the nature of development of advertising concepts; Advertisement planning; Advertising agencies; Rental of advertising space; Publication of advertising materials on-line; On-line advertising on a computer network; Advertising via mail order; Presentation of goods on communication media, for retail purposes all in the nature of providing television home shopping services in the field of general consumer merchandise; Advertising on the internet for others; Promoting the goods and services of others via a global computer network; Advertising by TV, radio and mail; Electronic means to display goods and services in order to facilitate the TV shopping and home shopping all in the nature of providing television home shopping services in the field of general consumer merchandise; Distribution of publicity materials, namely, distribution for others of advertising flyers, prospectuses, brochures, and samples, particularly for catalogue long distance sales whether cross border or not; all of the foregoing services being related to entertainment, education, health, safety, enrichment, and/or well-being of babies, children, teenagers, adults, educators, caretakers, and/or families; Marketing research; Commercial administration of the licensing of the goods and services of others; Arranging and conducting of commercial events in the nature of trade shows; Organization of exhibitions and trade fairs for commercial or advertising purposes; Providing recommendations of goods to consumers for commercial purposes; Providing commercial information and advice for consumers in the choice of products and services; all of the foregoing services being related to entertainment, education, health, safety, enrichment, and/or well-being of babies, children, teenagers, adults, educators, caretakers, and/or families; sales promotion for others; Marketing services; Provision of an on-line marketplace for buyers and sellers of goods and services; Arrange and organize marketing promotional events for others; all of the foregoing services being related to entertainment, education, health, safety, enrichment, and/or well-being of babies, children, teenagers, adults, educators, caretakers, and/or families; Sponsorship search related to entertainment, education, health, safety, enrichment, and/or well-being of babies, children, teenagers, adults, educators, caretakers, and/or families.
Pseudo MarkONE TWO THREE

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 23, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSesame Workshop
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressNew York, NY 10023

Party NameSesame Workshop
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNew York, NY 10023

Trademark Events


Event DateEvent Description
Wednesday, October 23, 2024NEW APPLICATION ENTERED
Wednesday, April 23, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 23, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, April 24, 2025ASSIGNED TO EXAMINER
Tuesday, May 13, 2025NON-FINAL ACTION WRITTEN
Tuesday, May 13, 2025NON-FINAL ACTION E-MAILED
Tuesday, May 13, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 1, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 1, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 1, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 5, 2025EXAMINERS AMENDMENT -WRITTEN
Tuesday, August 5, 2025EXAMINERS AMENDMENT E-MAILED
Tuesday, August 5, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, August 5, 2025EXAMINER'S AMENDMENT ENTERED
Tuesday, August 5, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 3, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 9, 2025PUBLISHED FOR OPPOSITION
Tuesday, September 9, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 4, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT