| Serial Number | 79168940 |
| Word Mark | 1/2 HALF THE FAT, ALL THE TASTY KEWPIE HALF |
| Filing Date | Friday, May 1, 2015 |
| Status | 404 - IR CANCELLED - US REGISTRATION CANCELLED |
| Status Date | Thursday, May 1, 2025 |
| Registration Number | 4934624 |
| Registration Date | Tuesday, April 12, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 26, 2016 |
| Description of Mark | The mark consists of a diamond pattern drawn in a linear red outline with a transparent background containing 32 diamonds in 9 columns alternating between 5 and 4 diamonds in height. The numbers "1" and "2" are placed immediately to the right of the diamond pattern and are drawn in a red outline with a transparent background. The number "1" sits above the number "2" with the red linear outline of a horizontal bar with a transparent background that is placed evenly between the numbers. Immediately below the diamond pattern and the number "2" are the words "Half the Fat, All the Tasty" which are centrally placed and displayed in solid green, smaller text. Beneath this wording and centrally placed are the words "KEWPIE HALF" displayed in solid red, larger text. The color white in the drawing represents the background and transparent areas in the mark and is not part of the mark. |
| Indication of Colors claimed | The color(s) red and green is/are claimed as a feature of the mark. |
| Goods and Services | Mayonnaise; salad dressings containing cream; salad dressing; tartar sauce; seasonings; spices |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, October 28, 2022 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | KEWPIE KABUSHIKI KAISHA (also trading asKewpie Corporation) |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | JP |
| Party Name | KEWPIE KABUSHIKI KAISHA (also trading asKewpie Corporation) |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | JP |
| Party Name | KEWPIE KABUSHIKI KAISHA (also trading asKewpie Corporation) |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | JP |
| Event Date | Event Description |
| Thursday, July 16, 2015 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, July 20, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 24, 2015 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 13, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, August 25, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 26, 2015 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, August 26, 2015 | REFUSAL PROCESSED BY MPU |
| Wednesday, August 26, 2015 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, September 12, 2015 | REFUSAL PROCESSED BY IB |
| Thursday, December 17, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 17, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 17, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 18, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 6, 2016 | NOTICE OF PUBLICATION |
| Wednesday, January 6, 2016 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, January 6, 2016 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, January 22, 2016 | NOTIFICATION PROCESSED BY IB |
| Tuesday, January 26, 2016 | PUBLISHED FOR OPPOSITION |
| Friday, February 19, 2016 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, April 12, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 12, 2016 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Wednesday, July 13, 2016 | GENERIC MADRID TRANSACTION CREATED |
| Wednesday, July 13, 2016 | GENERIC MADRID TRANSACTION SENT TO IB |
| Friday, January 6, 2017 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, October 28, 2022 | CANCELLED SECTION 71 |
| Wednesday, June 28, 2023 | TOTAL INVALIDATION OF REG EXT PROTECTION CREATED |
| Friday, September 1, 2023 | GENERIC MADRID TRANSACTION CREATED |
| Friday, September 1, 2023 | GENERIC MADRID TRANSACTION SENT TO IB |
| Monday, October 2, 2023 | TOTAL INVALIDATION PROCESSED BY THE IB |
| Sunday, November 30, 2025 | DEATH OF INTERNATIONAL REGISTRATION |