100 YEARS. MILLIONS OF DREAMS. Trademark
Trademark Overview
On Tuesday, February 17, 2026, a trademark application was filed for 100 YEARS. MILLIONS OF DREAMS. with the United States Patent and Trademark Office. The USPTO has given the 100 YEARS. MILLIONS OF DREAMS. trademark a serial number of 99656358. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, February 17, 2026. This trademark is owned by American Family Mutual Insurance Company, S.I.. The 100 YEARS. MILLIONS OF DREAMS. trademark is filed in the Insurance & Financial Services category with the following description:
Insurance administration; Insurance services, namely, underwriting in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Insurance claims processing; Insurance brokerage; Insurance carrier services; Assessing insurance claims; Insurance information; Insurance consultation
General Information
| Serial Number | 99656358 |
| Word Mark | 100 YEARS. MILLIONS OF DREAMS. |
| Filing Date | Tuesday, February 17, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, February 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Insurance administration; Insurance services, namely, underwriting in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Insurance claims processing; Insurance brokerage; Insurance carrier services; Assessing insurance claims; Insurance information; Insurance consultation |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 17, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | American Family Mutual Insurance Company, S.I. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53783 |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 17, 2026 | NEW APPLICATION ENTERED |
| Tuesday, February 17, 2026 | APPLICATION FILING RECEIPT MAILED |
