| Serial Number | 86691340 |
| Word Mark | 100% PURE NEW ZEALAND |
| Filing Date | Monday, July 13, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, February 2, 2026 |
| Registration Number | 4972108 |
| Registration Date | Tuesday, June 7, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 22, 2016 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | THE DESIGN OF THE ISLAND OF NEW ZEALAND AND THE WORDING "NEW ZEALAND" |
| Goods and Services | Tourist agency services in this class, namely, agency services for the reservation of temporary accommodation and for reservation of restaurants; Consultancy services provided to the tourism industry, namely, consulting in the field of hospitality, consulting regarding restaurant services, consulting regarding, booking of temporary accommodations; The provision and reservation of hotel and temporary accommodation services; Cafe and restaurant services, catering, provision of food and drink; Travel and tourism advice and representation, namely, providing travel lodging information services and travel lodging booking agency services for travellers; Tourism services all included in this class, namely, providing information in the field of temporary accommodations for travelers; Travel reservations services, namely, making reservations and bookings for temporary lodging; Travel information services, namely, providing information and advice on hotels and restaurants to tourists and business travelers; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet |
| Goods and Services | Tourism services, namely, tourist offices, transportation and tour services in this class, namely, arranging travel tours, providing travel information, providing transportation information; Travel organisation services; Travel reservation services, namely, making reservations and bookings for transportation; Information services in relation to travel, tourism and transportation; Tourism information services, namely, providing travel information; Travel arrangement services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet |
| Goods and Services | Business information services relating to the provision of tourist and visitor information, including all such services provided in connection with the tourism industry or the promotion of New Zealand; Advertising, marketing, publicity, business management, business administration and business research services, including all such services provided in connection with the tourism industry or the promotion of New Zealand; [ Consultancy services provided to the tourism industry, namely, business consultation; Organisation of trade fairs for commercial and advertising purposes; Compilation of information into computer databases; Compilation of statistics; Arranging of business competitions; Arranging and conducting marketing promotional events for others; Information, advisory and consultancy services in relation to the aforementioned services; ] Provision of all the aforementioned services electronically, including via the Internet |
| Pseudo Mark | ONE HUNDRED PERCENT PURE NEW ZEALAND |
| Description of Mark | The mark consists of the stylized term "100% PURE" above the stylized term "NEW ZEALAND" both shown with a wood grain pattern thereon on a rectangular background. The cross bar of the percentage symbol is formed of the shape of the islands of New Zealand. |
| Goods and Services | Provision of education, training, [ entertainment, ] sporting and cultural activities, namely, conducting seminars and training to assist in developing tourism in New Zealand, entertainment [ and sporting activities in the nature of arranging and conducting special events for social entertainment purposes and organizing and conducting sports competitions, providing facilities for sports tournaments, organizing community sporting and cultural events that promote tourism in New Zealand, and organizing cultural shows and other cultural activities that promote tourism in New Zealand; ] Tourism information services, namely, information services regarding activities for tourists in New Zealand in the nature of entertainment information, information in the field of sports, recreation information; Entertainment services, namely, arranging of sports competitions; Photographic library services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2015 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2015 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2015 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | New Zealand Tourism Board |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Wellington 6011 NZ |
| Party Name | New Zealand Tourism Board |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Wellington NZ |
| Party Name | New Zealand Tourism Board |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Wellington NZ |
| Event Date | Event Description |
| Thursday, July 16, 2015 | NEW APPLICATION ENTERED |
| Thursday, July 16, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 17, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 22, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, October 28, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 28, 2015 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 28, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 18, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, January 9, 2016 | ASSIGNED TO LIE |
| Wednesday, January 13, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 13, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 11, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, February 11, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 11, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 11, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 11, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 17, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, March 2, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 22, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 22, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 7, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 26, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 26, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 26, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 23, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, June 2, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, June 2, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, June 2, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, June 8, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, October 28, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, February 1, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 2, 2026 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, February 2, 2026 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, February 2, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |