| Serial Number | 97348684 |
| Word Mark | 100 MARES |
| Filing Date | Wednesday, April 6, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 24, 2023 |
| Registration Number | 7199018 |
| Registration Date | Tuesday, October 24, 2023 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 7, 2023 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | ONE ZERO ZERO MARES; ONE HUNDRED MARES |
| Goods and Services | Alcoholic beverages except beers, namely, tequila and mezcal; Distilled blue agave liquor |
| Description of Mark | The mark consists of a depiction of a king wearing a crown and a beard, over which there are written in a stylized font the words "100 MARES" one under the other. On both sides, there are ten fish scales. Under, there are sixteen fish scales. |
| Amendment to a Registration/Renewal Certificate | Issue New Certificate to: PERNEI S.A.S DE C.V. (MEXICO SOCIEDAD ANONIMA) CALLE TOMAS PADILLA 111, SAN FRANCISCO DEL RINCON, GUANAJUATO, MEXICO 36300 |
| Translation of Words in Mark | The English translation of "MARES" in the mark is "seas". |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 11, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | PERNEI S.A.S DE C.V. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | SAN FRANCISCO DEL RINCON, GUANAJUATO 36300 MX |
| Party Name | LA DESTILERÍA DE MARIA DE LA PAZ, S.A. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | SAN FRANCISCO DEL RINCON, GUANAJUATO 36300 MX |
| Party Name | LA DESTILERÃA DE MARIA DE LA PAZ, S.A. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Silao de la Victoria 36279 MX |
| Party Name | LA DESTILERÃA DE MARIA DE LA PAZ, S.A. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Silao de la Victoria 36279 MX |
| Party Name | LA DESTILERÃA DE MARIA DE LA PAZ, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Silao de la Victoria 36279 MX |
| Event Date | Event Description |
| Saturday, April 9, 2022 | NEW APPLICATION ENTERED |
| Monday, April 11, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 12, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, January 20, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 20, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 20, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, January 20, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 24, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, January 31, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 7, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 3, 2023 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Wednesday, July 19, 2023 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Monday, August 7, 2023 | ASSIGNED TO PETITION STAFF |
| Monday, August 14, 2023 | POST PUBLICATION AMENDMENT - ENTERED |
| Thursday, September 14, 2023 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, October 24, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 24, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, November 8, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, August 27, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Friday, September 19, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 19, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 19, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, September 19, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 17, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 19, 2025 | NEW CERTIFICATE UNDER SECTION 7 - PROCESSED |