100% FOCUS ON WHAT MATTERS Trademark
Trademark Overview
On Wednesday, May 8, 2024, a trademark application was filed for 100% FOCUS ON WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the 100% FOCUS ON WHAT MATTERS trademark a serial number of 98539646. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Friday, July 25, 2025. This trademark is owned by Saule, LLC. The 100% FOCUS ON WHAT MATTERS trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Eyewear; Sunglasses; Anti-reflective lenses; Goggles for sports; Motorcycle goggles; Snow goggles; Sports eyewear; Sunglass lenses
General Information
| Serial Number | 98539646 |
| Word Mark | 100% FOCUS ON WHAT MATTERS |
| Filing Date | Wednesday, May 8, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, July 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 24, 2024 |
Trademark Statements
| Goods and Services | Eyewear; Sunglasses; Anti-reflective lenses; Goggles for sports; Motorcycle goggles; Snow goggles; Sports eyewear; Sunglass lenses |
| Pseudo Mark | ONE HUNDRED PERCENT FOCUS ON WHAT MATTERS |
| Pseudo Mark | ONE ZERO ZERO PERCENT FOCUS ON WHAT MATTERS |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 8, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Saule, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92121 |
| Party Name | Saule, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92121 |
Trademark Events
| Event Date | Event Description |
| Wednesday, May 8, 2024 | NEW APPLICATION ENTERED |
| Tuesday, November 5, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 27, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 21, 2024 | ASSIGNED TO EXAMINER |
| Friday, December 6, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 6, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 6, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 6, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, December 6, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, December 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 24, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 18, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, July 24, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, July 24, 2025 | SOU EXTENSION 1 FILED |
| Friday, July 25, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, July 25, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
