10. 4. 100 CHALLENGE Trademark

Trademark Overview


On Wednesday, April 27, 2022, a trademark application was filed for 10. 4. 100 CHALLENGE with the United States Patent and Trademark Office. The USPTO has given the 10. 4. 100 CHALLENGE trademark a serial number of 79346254. The federal status of this trademark filing is REGISTERED as of Tuesday, August 15, 2023. This trademark is owned by ELITE SPORTS PHILANTHROPY PTY. LTD. The 10. 4. 100 CHALLENGE trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Organising events being the provision of entertainment, sporting and cultural activities for charitable purposes; Organisation of sporting events, namely football, baseball, soccer, basketball, hockey, golf, American football and rugby matches; Organising of entertainment and social events, namely, parties, dinner parties, concerts and awards nights; Conducting of educational events, namely, classes, tutorial and workshops in the field of philanthropy and sporting events; Advisory services relating to the organisation of sporting events; Organisation of football, baseball, soccer, basketball, hockey, golf, American football and rugby competitions for education or entertainment purposes

Apparel, namely, t-shirts, hoodies, track pants, sweaters, sweat shirts, athletic tights, athletic pants, athletic shorts, athletic shirts, athletic jackets, sports jerseys, shirts, pants, shoes, running shoes, football boots, cycling shoes, basketball shoes, hats, peak hats, and caps being headwear

Advisory services relating to finance; Charitable fundraising; Financial sponsorship of sporting events, namely football, baseball, soccer, basketball, hockey, golf, American football and rugby matches; Crowd funding services being the collection of financial donations

Arranging and conducting promotional and marketing events; marketing assistance; business consultancy services relating to the promotion of fund raising campaigns; business consultancy services relating to the marketing of fund raising campaigns; business consultancy services relating to management of fund raising campaigns; business strategic planning; promotional advertising services; planning of marketing strategies
10. 4. 100 challenge

General Information


Serial Number79346254
Word Mark10. 4. 100 CHALLENGE
Filing DateWednesday, April 27, 2022
Status700 - REGISTERED
Status DateTuesday, August 15, 2023
Registration Number7135099
Registration DateTuesday, August 15, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 30, 2023

Trademark Statements


Goods and ServicesOrganising events being the provision of entertainment, sporting and cultural activities for charitable purposes; Organisation of sporting events, namely football, baseball, soccer, basketball, hockey, golf, American football and rugby matches; Organising of entertainment and social events, namely, parties, dinner parties, concerts and awards nights; Conducting of educational events, namely, classes, tutorial and workshops in the field of philanthropy and sporting events; Advisory services relating to the organisation of sporting events; Organisation of football, baseball, soccer, basketball, hockey, golf, American football and rugby competitions for education or entertainment purposes
Description of MarkThe mark consists of a shaded rectangle containing the numbers 10. 4. 100 stacked above the wording CHALLENGE.
Pseudo MarkTEN POINT FOUR POINT ONE HUNDRED CHALLENGE; ONE ZERO POINT FOUR POINT ONE ZERO ZERO CHALLENGE
Goods and ServicesApparel, namely, t-shirts, hoodies, track pants, sweaters, sweat shirts, athletic tights, athletic pants, athletic shorts, athletic shirts, athletic jackets, sports jerseys, shirts, pants, shoes, running shoes, football boots, cycling shoes, basketball shoes, hats, peak hats, and caps being headwear
Goods and ServicesAdvisory services relating to finance; Charitable fundraising; Financial sponsorship of sporting events, namely football, baseball, soccer, basketball, hockey, golf, American football and rugby matches; Crowd funding services being the collection of financial donations
Goods and ServicesArranging and conducting promotional and marketing events; marketing assistance; business consultancy services relating to the promotion of fund raising campaigns; business consultancy services relating to the marketing of fund raising campaigns; business consultancy services relating to management of fund raising campaigns; business strategic planning; promotional advertising services; planning of marketing strategies

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, July 29, 2022
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, July 29, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, April 21, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, July 29, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameELITE SPORTS PHILANTHROPY PTY. LTD
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAU

Party NameELITE SPORTS PHILANTHROPY PTY. LTD
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAU

Party NameELITE SPORTS PHILANTHROPY PTY. LTD
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Monday, December 11, 2023FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, November 16, 2023FINAL DISPOSITION NOTICE SENT TO IB
Thursday, November 16, 2023FINAL DISPOSITION PROCESSED
Wednesday, November 15, 2023FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, August 15, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, August 15, 2023REGISTERED-PRINCIPAL REGISTER
Wednesday, May 31, 2023NOTIFICATION PROCESSED BY IB
Tuesday, May 30, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 30, 2023PUBLISHED FOR OPPOSITION
Wednesday, May 10, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, May 10, 2023NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, May 10, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 2, 2023REFUSAL PROCESSED BY IB
Friday, April 21, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 20, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 20, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 20, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 13, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, April 13, 2023REFUSAL PROCESSED BY MPU
Thursday, February 23, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, February 22, 2023NON-FINAL ACTION WRITTEN
Wednesday, February 15, 2023ASSIGNED TO EXAMINER
Tuesday, August 2, 2022APPLICATION FILING RECEIPT MAILED
Friday, July 29, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 28, 2022SN ASSIGNED FOR SECT 66A APPL FROM IB