! WHOLLY ! Trademark

Trademark Overview


On Thursday, March 23, 2017, a trademark application was filed for ! WHOLLY ! with the United States Patent and Trademark Office. The USPTO has given the ! WHOLLY ! trademark a serial number of 87383033. The federal status of this trademark filing is REGISTERED as of Tuesday, August 16, 2022. This trademark is owned by Yum Delight, Inc.. The ! WHOLLY ! trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Chocolate; honey; flakes, namely, maize flakes, corn flakes; oat flakes; oatmeal; muesli; cereal-based snack food; cereal bars; pizzas; cereal preparations, namely, ready to eat cereals, cereal derived food bars, breakfast cereal, cereal based snack food; groats for human food; husked oats; chips, namely, pretzel, pita, chocolate, corn, and rice chips, thin crispbread slices primarily made of rice, and rice crisps, grain-based crispbread slices and crisps; cereal products, namely, ready to eat cereals, cereal derived food bars, breakfast cereal, cereal based snack food, oatmeal, multi-grain oatmeal, flavored oatmeal, processed oat bran cereal, granola, muesli; flaxseed for human consumption; cooking salt; condiments, namely, pimento, oyster sauce, ketchup, prepared horseradish; coffee; cookies; pasta; rice crackers; ice cream; processed cereals; breakfast cereals; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods

Crystallized fruits; chips, namely, banana, soy, and potato chips; vegetable based chips; processed nuts; meat; fish, not live; milk; soya milk; fruit salads; prepared nuts; tofu; trail mix consisting of nuts and dried fruits

Prepared entrees consisting of fruit extracts used in the preparation of beverages, non-alcoholic fruit juice beverages, vegetable juices, vegetable-fruit juices and smoothies; non-alcoholic fruit extracts used in the preparation of beverages; fruit juices; waters, namely, table, seltzer, drinking, sparkling, distilled drinking waters; fruit juice beverages; non-alcoholic fruit juice beverages; mineral water; must; lemonades; vegetable juices; unfermented grape must; non-alcoholic plant-based drinks
! wholly !

General Information


Serial Number87383033
Word Mark! WHOLLY !
Filing DateThursday, March 23, 2017
Status700 - REGISTERED
Status DateTuesday, August 16, 2022
Registration Number6817035
Registration DateTuesday, August 16, 2022
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 2, 2021

Trademark Statements


Goods and ServicesChocolate; honey; flakes, namely, maize flakes, corn flakes; oat flakes; oatmeal; muesli; cereal-based snack food; cereal bars; pizzas; cereal preparations, namely, ready to eat cereals, cereal derived food bars, breakfast cereal, cereal based snack food; groats for human food; husked oats; chips, namely, pretzel, pita, chocolate, corn, and rice chips, thin crispbread slices primarily made of rice, and rice crisps, grain-based crispbread slices and crisps; cereal products, namely, ready to eat cereals, cereal derived food bars, breakfast cereal, cereal based snack food, oatmeal, multi-grain oatmeal, flavored oatmeal, processed oat bran cereal, granola, muesli; flaxseed for human consumption; cooking salt; condiments, namely, pimento, oyster sauce, ketchup, prepared horseradish; coffee; cookies; pasta; rice crackers; ice cream; processed cereals; breakfast cereals; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
Description of MarkThe mark consists of Chinese characters followed by "!" and the wording "WHOLLY MOLY!".
NOT AVAILABLEThe non-Latin characters in the mark transliterate to "Hao Li" and this means "Great! Hey yeah!" in English.
Goods and ServicesCrystallized fruits; chips, namely, banana, soy, and potato chips; vegetable based chips; processed nuts; meat; fish, not live; milk; soya milk; fruit salads; prepared nuts; tofu; trail mix consisting of nuts and dried fruits
Indication of Colors claimedColor is not claimed as a feature of the mark.
Translation of Words in MarkThe English translation of "Hao Li" is "Great! Hey yeah!".
Goods and ServicesPrepared entrees consisting of fruit extracts used in the preparation of beverages, non-alcoholic fruit juice beverages, vegetable juices, vegetable-fruit juices and smoothies; non-alcoholic fruit extracts used in the preparation of beverages; fruit juices; waters, namely, table, seltzer, drinking, sparkling, distilled drinking waters; fruit juice beverages; non-alcoholic fruit juice beverages; mineral water; must; lemonades; vegetable juices; unfermented grape must; non-alcoholic plant-based drinks

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 28, 2017
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 28, 2017
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, March 28, 2017
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameYum Delight, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBelmont, CA 94002

Party NameYum Delight, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBelmont, CA 94002

Party NameYum Delight, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBelmont, CA 94002

Trademark Events


Event DateEvent Description
Wednesday, April 5, 2017TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, March 27, 2017NEW APPLICATION ENTERED
Tuesday, March 28, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 29, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, April 5, 2017TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Thursday, June 15, 2017ASSIGNED TO EXAMINER
Monday, June 26, 2017NON-FINAL ACTION WRITTEN
Monday, June 26, 2017NON-FINAL ACTION E-MAILED
Monday, June 26, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 17, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 31, 2017ASSIGNED TO LIE
Friday, September 1, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 1, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 25, 2017EXAMINERS AMENDMENT -WRITTEN
Monday, September 25, 2017EXAMINERS AMENDMENT E-MAILED
Monday, September 25, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 25, 2017EXAMINER'S AMENDMENT ENTERED
Monday, September 25, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 28, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, October 10, 2017WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, November 15, 2017PREVIOUS ALLOWANCE WITHDRAWN-TIMELY AAU
Monday, December 4, 2017NON-FINAL ACTION WRITTEN
Monday, December 4, 2017NON-FINAL ACTION E-MAILED
Monday, December 4, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 26, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, March 26, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, June 1, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 1, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 31, 2018PUBLISHED FOR OPPOSITION
Saturday, June 2, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, June 24, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 11, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 31, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 25, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, December 3, 2018TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 22, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 22, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2019SOU TEAS EXTENSION RECEIVED
Thursday, March 21, 2019SOU EXTENSION 1 FILED
Thursday, March 21, 2019SOU EXTENSION 1 GRANTED
Saturday, March 23, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 12, 2019SOU TEAS EXTENSION RECEIVED
Thursday, September 12, 2019SOU EXTENSION 2 FILED
Thursday, September 12, 2019SOU EXTENSION 2 GRANTED
Saturday, September 14, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, January 24, 2020SOU TEAS EXTENSION RECEIVED
Friday, January 24, 2020SOU EXTENSION 3 FILED
Friday, January 24, 2020SOU EXTENSION 3 GRANTED
Tuesday, January 28, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 27, 2020SOU TEAS EXTENSION RECEIVED
Monday, July 27, 2020SOU EXTENSION 4 FILED
Monday, July 27, 2020SOU EXTENSION 4 GRANTED
Wednesday, July 29, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 25, 2021SOU TEAS EXTENSION RECEIVED
Monday, January 25, 2021SOU EXTENSION 5 FILED
Thursday, January 28, 2021SOU EXTENSION 5 GRANTED
Friday, January 29, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 3, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 3, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 3, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, August 3, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 5, 2021TEAS PETITION TO AMEND BASIS RECEIVED
Tuesday, August 10, 2021ASSIGNED TO PETITION STAFF
Tuesday, August 10, 2021PETITION TO DIRECTOR - CHANGE BASIS - GRANTED
Wednesday, August 11, 2021NOTICE OF ALLOWANCE CANCELLED
Wednesday, August 11, 2021CASE RETURNED TO EXAMINATION
Tuesday, September 7, 2021PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, September 21, 2021NON-FINAL ACTION WRITTEN
Tuesday, September 21, 2021NON-FINAL ACTION E-MAILED
Tuesday, September 21, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, September 23, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 23, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 24, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 28, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 29, 2021LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 13, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 2, 2021PUBLISHED FOR OPPOSITION
Tuesday, November 2, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 10, 2021EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, March 2, 2022OPPOSITION INSTITUTED NO. 999999
Tuesday, July 12, 2022OPPOSITION TERMINATED NO. 999999
Tuesday, July 12, 2022OPPOSITION DISMISSED NO. 999999
Tuesday, July 12, 2022TTAB RELEASE CASE TO TRADEMARKS
Tuesday, August 16, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, August 16, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, December 18, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 18, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 18, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 18, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 18, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED