| Serial Number | 99131401 |
| Word Mark | • THE PALEO DIET • DESIGNED BY NATURE. BUILT BY SCIENCE. |
| Filing Date | Thursday, April 10, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8075840 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Pseudo Mark | THE PALEO DIET DESIGNED BY NATURE BUILT BY SCIENCE |
| Goods and Services | Downloadable electronic data files featuring recipes; electronic downloadable publications, namely, books, lists, articles, booklets in the field of diet plans; electronic downloadable publications, namely, lists featuring foods to be eaten as part of a diet; electronic downloadable publications, namely, books, articles, lists, recipes, and booklets in the field of a diet plan; electronic downloadable publications, namely, lists featuring foods to be bought and eaten as part of a diet plan; electronic downloadable publications, namely, books, lists, articles, booklets, and plans in the field of a diet; downloadable electronic books in the field of health, disease, diet, and nutrition; e-books in the field of health, disease, diet, and nutrition recorded on computer media |
| Indication of Colors claimed | The color(s) green, orange, white, purple, blue, yellow, and red is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a circular design with green stylized words "THE PALEO DIET" appearing across the top arc inside a green circle. Across the bottom arc, inside the circle are the stylized green words "DESIGNED BY NATURE.” and orange “BUILT BY SCIENCE." There is a green shaded circle on both the right and left side inside the outer green circle, each of which serves to separate the wording "THE PALEO DIET" and "DESIGNED BY NATURE. BUILT BY SCIENCE." In the center of the circle is a white tree with leaves against a graduated color spectrum shaded circular background comprised of purple, blue, green, yellow, orange, and red. |
| NOT AVAILABLE | "DIET" |
| Goods and Services | Non-downloadable electronic publications, namely, books, articles, and blogs in the fields of diet and nutrition; providing on-line, non-downloadable diet plans; education services, namely, providing seminars in the fields of health, disease, diet, and nutrition; providing online non- downloadable electronic books in the field of health, disease, diet and nutrition |
| Goods and Services | Providing consultation in the fields of health, disease, diet, and nutrition; nutrition related services, namely, advisory services relating to nutrition; Providing information in the fields of diet, wellness, and nutrition via a website; providing a website featuring information and advice in the fields of diet, nutrition, diet planning, and lifestyle wellness; ; dietary and nutritional consultations; providing dietary and nutritional information and guidance about foods fulfilling a diet plan; providing dietary and nutritional information and guidance about foods fulfilling a diet |
| Goods and Services | Printed matter, namely, printed recipes; printed publications, namely, printed diet plans; printed publications, namely, printed lists featuring foods to be eaten as part of a diet; printed publications, namely, books, articles, lists, and booklets in the fields of dieting and recipes; printed publications, namely, printed lists featuring foods to be bought and eaten as part of a diet plan; printed food diet plans; printed publications, namely,books, manuals, lists, articles, booklets, and plans in the field of diets, namely, eating plans; printed books in the field of health, disease, diet, and nutrition |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 10, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, October 31, 2021 |
| First Use In Commerce Date | Sunday, October 31, 2021 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 10, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, October 31, 2021 |
| First Use In Commerce Date | Sunday, October 31, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, October 31, 2021 |
| First Use In Commerce Date | Sunday, October 31, 2021 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 10, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, October 31, 2021 |
| First Use In Commerce Date | Sunday, October 31, 2021 |
| Party Name | The Paleo Diet, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boulder, CO 80302 |
| Party Name | The Paleo Diet, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boulder, CO 80302 |
| Party Name | The Paleo Diet, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boulder, CO 80302 |
| Event Date | Event Description |
| Thursday, April 10, 2025 | NEW APPLICATION ENTERED |
| Thursday, April 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 22, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 8, 2025 | ASSIGNED TO EXAMINER |
| Monday, September 15, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, September 15, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, September 15, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 1, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 1, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 1, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 1, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |