· THE BRIGHT SIDE · IS THE RIGHT SIDE Trademark

Trademark Overview


On Wednesday, June 8, 2022, a trademark application was filed for · THE BRIGHT SIDE · IS THE RIGHT SIDE with the United States Patent and Trademark Office. The USPTO has given the · THE BRIGHT SIDE · IS THE RIGHT SIDE trademark a serial number of 97449138. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Friday, October 3, 2025. This trademark is owned by L'Oreal USA Creative, Inc.. The · THE BRIGHT SIDE · IS THE RIGHT SIDE trademark is filed in the Advertising, Business and Retail Services, Transportation & Storage Services, Treatment & Processing of Materials Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices

Providing information on the recycling of cosmetics and makeup preparations; providing information on recycling of plastics; providing a website featuring information on recycling of cosmetics packaging

Promoting public interest in and awareness of environmental and sustainable development in the field of cosmetics; promoting public awareness of environmental and sustainable manufacturing practices of beauty products through a website and electronic media; providing consumer information in the field of socially responsible and environmentally conscious cosmetics products and services through websites and electronic media

Collection of used cosmetics and makeup products for recycling
· the bright side · is the right side

General Information


Serial Number97449138
Word Mark· THE BRIGHT SIDE · IS THE RIGHT SIDE
Filing DateWednesday, June 8, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateFriday, October 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices
Description of MarkThe mark consists of the words "THE BRIGHT SIDE" forming the top of a circle, with the words "IS THE RIGHT SIDE" forming the bottom of the circle, each separated by dots; in the center of the circle is a design of the sun as a face wearing glasses.
Goods and ServicesProviding information on the recycling of cosmetics and makeup preparations; providing information on recycling of plastics; providing a website featuring information on recycling of cosmetics packaging
Goods and ServicesPromoting public interest in and awareness of environmental and sustainable development in the field of cosmetics; promoting public awareness of environmental and sustainable manufacturing practices of beauty products through a website and electronic media; providing consumer information in the field of socially responsible and environmentally conscious cosmetics products and services through websites and electronic media
Goods and ServicesCollection of used cosmetics and makeup products for recycling

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, June 18, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateSaturday, June 18, 2022
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, September 26, 2023
Primary Code040
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, September 26, 2023
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Saturday, June 11, 2022NEW APPLICATION ENTERED
Saturday, June 18, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 21, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, July 8, 2022TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, July 8, 2022TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Wednesday, March 22, 2023ASSIGNED TO EXAMINER
Sunday, March 26, 2023NON-FINAL ACTION WRITTEN
Sunday, March 26, 2023NON-FINAL ACTION E-MAILED
Sunday, March 26, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 17, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, April 17, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, September 25, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 25, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 26, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 2, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 17, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 31, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 6, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 2, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 1, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, November 20, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 1, 2024SOU EXTENSION 1 FILED
Tuesday, November 19, 2024SOU EXTENSION 1 GRANTED
Tuesday, November 19, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 18, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, March 18, 2025SOU EXTENSION 2 FILED
Tuesday, March 25, 2025SOU EXTENSION 2 GRANTED
Tuesday, March 25, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 2, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, October 1, 2025SOU EXTENSION 3 FILED
Friday, October 3, 2025SOU EXTENSION 3 GRANTED
Saturday, October 4, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 7, 2025TEAS STATEMENT OF USE RECEIVED
Tuesday, October 7, 2025TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, October 7, 2025DIVISIONAL REQUEST RECEIVED
Thursday, October 16, 2025DIVISIONAL PROCESSING COMPLETE
Thursday, October 16, 2025CORRECTED NOA E-MAILED