· ON THE BRIGHT SIDE · SINCE 1999 Trademark

Trademark Overview


On Wednesday, June 8, 2022, a trademark application was filed for · ON THE BRIGHT SIDE · SINCE 1999 with the United States Patent and Trademark Office. The USPTO has given the · ON THE BRIGHT SIDE · SINCE 1999 trademark a serial number of 97449136. The federal status of this trademark filing is FOURTH EXTENSION - GRANTED as of Wednesday, April 15, 2026. This trademark is owned by L'Oreal USA Creative, Inc.. The · ON THE BRIGHT SIDE · SINCE 1999 trademark is filed in the Cosmetics & Cleaning Products, Advertising, Business and Retail Services, Transportation & Storage Services, Treatment & Processing of Materials Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices

Providing information on the recycling of cosmetics and makeup preparations; providing information on recycling of plastics; providing a website featuring information on recycling of cosmetics packaging

Promoting public interest in and awareness of environmental and sustainable development in the field of cosmetics; promoting public awareness of environmental and sustainable manufacturing practices of beauty products through a website and electronic media; providing consumer information in the field of socially responsible and environmentally conscious cosmetics products and services through websites and electronic media

Collection of used cosmetics and makeup products for recycling

Cosmetics
· on the bright side · since 1999

General Information


Serial Number97449136
Word Mark· ON THE BRIGHT SIDE · SINCE 1999
Filing DateWednesday, June 8, 2022
Status733 - FOURTH EXTENSION - GRANTED
Status DateWednesday, April 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 2024

Trademark Statements


Goods and ServicesProviding information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding information on the recycling of cosmetics and makeup preparations; providing information on recycling of plastics; providing a website featuring information on recycling of cosmetics packaging
Pseudo Mark· ON THE RIGHT SIDE · SINCE ONE NINE NINE NINE; · ON THE RIGHT SIDE · SINCE NINETEEN NINETY NINE; · ON THE RIGHT SIDE · SINCE ONE THOUSAND NINE HUNDRED NINETY NINE
NOT AVAILABLE"SINCE 1999"
Goods and ServicesPromoting public interest in and awareness of environmental and sustainable development in the field of cosmetics; promoting public awareness of environmental and sustainable manufacturing practices of beauty products through a website and electronic media; providing consumer information in the field of socially responsible and environmentally conscious cosmetics products and services through websites and electronic media
Description of MarkThe mark consists of the words "ON THE BRIGHT SIDE" forming the top of a circle, with the words "SINCE 1999" forming the bottom of the circle, each separated by dots; in the center of the circle is a design of the sun as a face wearing glasses.
Goods and ServicesCollection of used cosmetics and makeup products for recycling
Goods and ServicesCosmetics

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, June 18, 2022
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, June 18, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateSaturday, June 18, 2022
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, September 26, 2023
Primary Code040
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, September 26, 2023
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
US

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
US

Trademark Events


Event DateEvent Description
Saturday, June 11, 2022NEW APPLICATION ENTERED
Saturday, June 18, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 21, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, July 8, 2022TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, July 8, 2022TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Wednesday, March 22, 2023ASSIGNED TO EXAMINER
Sunday, March 26, 2023NON-FINAL ACTION WRITTEN
Sunday, March 26, 2023NON-FINAL ACTION E-MAILED
Sunday, March 26, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 17, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, April 17, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, September 25, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 25, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 26, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 2, 2024EXAMINERS AMENDMENT -WRITTEN
Tuesday, January 2, 2024EXAMINERS AMENDMENT E-MAILED
Tuesday, January 2, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, January 2, 2024EXAMINER'S AMENDMENT ENTERED
Tuesday, January 2, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 17, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 24, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 6, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 2, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 1, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, November 20, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 1, 2024SOU EXTENSION 1 FILED
Tuesday, November 19, 2024SOU EXTENSION 1 GRANTED
Tuesday, November 19, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 18, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, March 18, 2025SOU EXTENSION 2 FILED
Tuesday, March 25, 2025SOU EXTENSION 2 GRANTED
Wednesday, March 26, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 2, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, October 1, 2025SOU EXTENSION 3 FILED
Friday, October 3, 2025SOU EXTENSION 3 GRANTED
Saturday, October 4, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 1, 2026SOU TEAS EXTENSION RECEIVED
Tuesday, March 31, 2026SOU EXTENSION 4 FILED
Wednesday, April 15, 2026SOU EXTENSION 4 GRANTED
Wednesday, April 15, 2026NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED