· HERRADURA · EST 1870 AGAVE NECTAR Trademark

Trademark Overview


On Thursday, May 14, 2009, a trademark application was filed for · HERRADURA · EST 1870 AGAVE NECTAR with the United States Patent and Trademark Office. The USPTO has given the · HERRADURA · EST 1870 AGAVE NECTAR trademark a serial number of 77736964. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 26, 2022. This trademark is owned by Brown-Forman Corporation. The · HERRADURA · EST 1870 AGAVE NECTAR trademark is filed in the Staple Food Products category with the following description:

Natural sweetener, namely, agave nectar
· herradura ·  est 1870 agave nectar

General Information


Serial Number77736964
Word Mark· HERRADURA · EST 1870 AGAVE NECTAR
Filing DateThursday, May 14, 2009
Status800 - REGISTERED AND RENEWED
Status DateFriday, August 26, 2022
Registration Number4116613
Registration DateTuesday, March 27, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 10, 2012

Trademark Statements


Goods and ServicesNatural sweetener, namely, agave nectar
Description of MarkThe mark consists of the design of a horseshoe with the terms "· HERRADURA ·" around the inside of the horseshoe, the term "EST" inside the bottom left side of the horseshoe and "1870" inside the bottom right side of the horseshoe above the term "HERRADURA" above a banner with the phrase "AGAVE NECTAR" enclosed on each side with a stylized depiction of an agave plant and with two horizontal lines comprised of a series of vertical dashes, one above and one below the phrase "AGAVE NECTAR" and enclosed by a frame with a rounded square bottom and rounded top.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Translation of Words in MarkThe English translation of "HERRADURA" in the mark is "HORSESHOE".
Disclaimer with Predetermined Text"EST" "1870" AND "AGAVE NECTAR"

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, May 18, 2009
Primary Code030
First Use Anywhere DateFriday, July 31, 2009
First Use In Commerce DateFriday, July 31, 2009

Trademark Owner History


Party NameBrown-Forman Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Party NameBrown-Forman Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Party NameBrown-Forman Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Trademark Events


Event DateEvent Description
Friday, August 26, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, August 26, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, August 26, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, August 16, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 1, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, March 27, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, January 24, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 24, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, September 16, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 16, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, September 16, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 11, 2017TEAS SECTION 8 & 15 RECEIVED
Monday, March 27, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 27, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, January 10, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 10, 2012PUBLISHED FOR OPPOSITION
Wednesday, December 21, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 6, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, December 6, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 30, 2011EXAMINER'S AMENDMENT ENTERED
Wednesday, November 30, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, November 30, 2011EXAMINERS AMENDMENT E-MAILED
Wednesday, November 30, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, November 14, 2011NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, November 14, 2011FINAL REFUSAL E-MAILED
Monday, November 14, 2011FINAL REFUSAL WRITTEN
Tuesday, October 25, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 24, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 24, 2011TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, September 9, 2011REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, March 9, 2011REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, March 8, 2011ASSIGNED TO LIE
Thursday, September 9, 2010NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Wednesday, September 8, 2010NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, September 8, 2010LETTER OF SUSPENSION E-MAILED
Wednesday, September 8, 2010USE AMENDMENT ACCEPTED
Wednesday, September 8, 2010SUSPENSION LETTER WRITTEN
Wednesday, August 18, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 17, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 17, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 18, 2010AMENDMENT TO USE PROCESSING COMPLETE
Wednesday, August 18, 2010USE AMENDMENT FILED
Tuesday, August 17, 2010TEAS AMENDMENT OF USE RECEIVED
Monday, August 16, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 16, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 17, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 17, 2010NON-FINAL ACTION E-MAILED
Wednesday, February 17, 2010NON-FINAL ACTION WRITTEN
Thursday, January 21, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 21, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 21, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 23, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 23, 2009NON-FINAL ACTION E-MAILED
Thursday, July 23, 2009NON-FINAL ACTION WRITTEN
Friday, July 17, 2009ASSIGNED TO EXAMINER
Tuesday, May 19, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Monday, May 18, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, May 18, 2009NEW APPLICATION ENTERED IN TRAM