| Serial Number | 98764532 |
| Word Mark | · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO |
| Filing Date | Monday, September 23, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 23, 2025 |
| Translation of Words in Mark | The English translation of "CUERVO," "RESERVA DEL DIABLO," and "MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO" in the mark is "RAVEN" "DEVIL'S RESERVE" and "THE DEVIL KNOWS MORE BECAUSE HE IS OLD THAN BECAUSE HE IS THE DEVIL". |
| Goods and Services | Alcoholic beverages, except beers |
| Description of Mark | The mark consists of a red three panel label. The first panel of the label consists of a circle with the maroon words "A FAMILY OWNED COMPANY" around the top of the circle and maroon "GENERATIONS" around the bottom of the circle, and small maroon rays extend from the circle outward. "FOR 10" appears in maroon inside a smaller inner circle. Surrounding the outer circle there appear four maroon devil faces in profile with surrounding scrolls and agave plants. The center panel of the label consists of the words "JOSE CUERVO" in yellow at the top, "DEVIL'S RESERVE" in white in the middle, and "RESERVA DEL DIABLO" in maroon at the bottom. The wording is surrounded by maroon features of small designs of scrolls, tridents, agave plants and a devil with trident. Either side of the center panel has two maroon tridents pointing up. The third panel consists of a maroon design of a devil's head in profile with its tongue sticking out with a trident going through it surrounded by various maroon scroll designs and agave plants. A maroon rectangle appears at the bottom of the panel with the red words "MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO". The entire design has a maroon outline with small rays extending inwards from the border. |
| Pseudo Mark | A FAMILY OWNED COMPANY GENERATIONS FOR ONE ZERO JOSE CUERVO DEVILS RESERVE RESERVA DEL DIABLO MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO |
| Pseudo Mark | A FAMILY OWNED COMPANY GENERATIONS FOR TEN JOSE CUERVO DEVILS RESERVE RESERVA DEL DIABLO MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO |
| Indication of Colors claimed | The color(s) maroon, white, red, yellow is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "RESERVE" "A FAMILY OWNED COMPANY FOR 10 GENERATIONS" and "RESERVA" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2024 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BECLE, S.A.B. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210 MX |
| Party Name | BECLE, S.A.B. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210 MX |
| Event Date | Event Description |
| Monday, September 23, 2024 | NEW APPLICATION ENTERED |
| Monday, October 21, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 21, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 24, 2024 | ASSIGNED TO EXAMINER |
| Thursday, October 24, 2024 | ASSIGNED TO EXAMINER |
| Sunday, October 27, 2024 | NON-FINAL ACTION WRITTEN |
| Sunday, October 27, 2024 | NON-FINAL ACTION E-MAILED |
| Sunday, October 27, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 24, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, January 24, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Monday, April 28, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, April 28, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 29, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 13, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 13, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 5, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, August 5, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Thursday, November 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, November 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 17, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 23, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 23, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |