- = + Trademark

Trademark Overview


On Saturday, June 13, 2020, a trademark application was filed for - = + with the United States Patent and Trademark Office. The USPTO has given the - = + trademark a serial number of 90000272. The federal status of this trademark filing is REGISTERED as of Tuesday, March 15, 2022. This trademark is owned by SUBSTANCE GROUP, LTD. The - = + trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

Perfumery and fragrances; Room fragrancing preparations; Dentifrices; Oils for hair conditioning; Non-medicated lip balms; Non-medicated toiletry preparations; Anti-perspirants; Non-medicated hand washes; Moisturisers for face, hands and body; Face creams; Beauty masks for faces; Facial butters; Facial cleansers; Cosmetic facial masks; Facial moisturizers; Facial scrubs; Facial washes; Bath and shower gels not for medical purposes; Bath bombs; Bath oils; Non-medicated bath salts; Body and facial oils; Body butters; Body creams; Body deodorants; Body moisturisers; Body oils; Body scrubs; Body wash for humans; Aftershave balms; Non-medicated hair and body wash for humans; Hair care preparations; Non-medicated hair care serums; Hair conditioners; Hair lotions; Hair masks; Non-medicated hair serums; Hair shampoos; Hair styling preparations; Eau-de-toilette; Essential oils; Colognes; Cosmetic soaps; Cosmetics; Shaving cream; Shaving foams; Shaving gels; Non-medicated shaving oils; Shaving s...

Online retail store services featuring non-medicated personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products via a global communication network; online provision of consumer product information via a global communication network regarding the selection of personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments, color analysis for make-up application and personal appearance; Mail order services featuring personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products; retail store services for the sale of personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments, home fragrance products; Retail store services featuring subscription boxes containing cosmetics; Retail store services featuring b...
- = +

General Information


Serial Number90000272
Word Mark- = +
Filing DateSaturday, June 13, 2020
Status700 - REGISTERED
Status DateTuesday, March 15, 2022
Registration Number6669315
Registration DateTuesday, March 15, 2022
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 28, 2021

Trademark Statements


Pseudo MarkMINUS EQUALS PLUS
Goods and ServicesPerfumery and fragrances; Room fragrancing preparations; Dentifrices; Oils for hair conditioning; Non-medicated lip balms; Non-medicated toiletry preparations; Anti-perspirants; Non-medicated hand washes; Moisturisers for face, hands and body; Face creams; Beauty masks for faces; Facial butters; Facial cleansers; Cosmetic facial masks; Facial moisturizers; Facial scrubs; Facial washes; Bath and shower gels not for medical purposes; Bath bombs; Bath oils; Non-medicated bath salts; Body and facial oils; Body butters; Body creams; Body deodorants; Body moisturisers; Body oils; Body scrubs; Body wash for humans; Aftershave balms; Non-medicated hair and body wash for humans; Hair care preparations; Non-medicated hair care serums; Hair conditioners; Hair lotions; Hair masks; Non-medicated hair serums; Hair shampoos; Hair styling preparations; Eau-de-toilette; Essential oils; Colognes; Cosmetic soaps; Cosmetics; Shaving cream; Shaving foams; Shaving gels; Non-medicated shaving oils; Shaving soaps; Shower gels; Non-medicated balms for use on skin; Non-medicated skin care preparations; Skin cleansers; Skin cream; Skin soap; Sunscreen preparations
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOnline retail store services featuring non-medicated personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products via a global communication network; online provision of consumer product information via a global communication network regarding the selection of personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments, color analysis for make-up application and personal appearance; Mail order services featuring personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products and hair care products; retail store services for the sale of personal care products, cosmetics, toiletries, perfumery, bath and body products, skin care products, hair care products and beauty treatments, home fragrance products; Retail store services featuring subscription boxes containing cosmetics; Retail store services featuring beauty implements for humans; Retail store services featuring toiletries

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, July 12, 2020
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, July 12, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSUBSTANCE GROUP, LTD
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLondon N17GU
GB

Party NameSUBSTANCE GROUP, LTD
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLondon N17GU
GB

Party NameSUBSTANCE GROUP, LTD
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLondon N17GU
GB

Trademark Events


Event DateEvent Description
Wednesday, June 17, 2020NEW APPLICATION ENTERED
Sunday, July 12, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 14, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 16, 2020ASSIGNED TO EXAMINER
Friday, September 18, 2020NON-FINAL ACTION WRITTEN
Friday, September 18, 2020NON-FINAL ACTION E-MAILED
Friday, September 18, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, January 28, 2021EXAMINERS AMENDMENT -WRITTEN
Thursday, January 28, 2021EXAMINERS AMENDMENT E-MAILED
Thursday, January 28, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 28, 2021EXAMINER'S AMENDMENT ENTERED
Thursday, January 28, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 17, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 9, 2021PUBLISHED FOR OPPOSITION
Tuesday, March 9, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 4, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 3, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 3, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 3, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, November 3, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 3, 2021TEAS PETITION TO AMEND BASIS RECEIVED
Thursday, November 4, 2021SOU TEAS EXTENSION RECEIVED
Thursday, November 4, 2021SOU EXTENSION 1 FILED
Thursday, November 4, 2021SOU EXTENSION 1 GRANTED
Saturday, November 6, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 9, 2021ASSIGNED TO PETITION STAFF
Wednesday, November 10, 2021PETITION INQUIRY LETTER ISSUED
Wednesday, November 10, 2021TEAS RESPONSE TO PETITION INQUIRY LETTER
Tuesday, November 16, 2021PETITION TO DIRECTOR - CHANGE BASIS - GRANTED
Tuesday, November 16, 2021ATTORNEY REVIEW/DECISION ON AMENDMENT REQUIRED
Thursday, November 18, 2021NOTICE OF ALLOWANCE CANCELLED
Thursday, November 18, 2021CASE RETURNED TO EXAMINATION
Wednesday, December 8, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 28, 2021PUBLISHED FOR OPPOSITION
Tuesday, December 28, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 15, 2022REGISTERED-PRINCIPAL REGISTER