How to Conduct a Trademark Search in 2023

Navigating the world of trademarks can be a daunting task, especially for those new to the process. With numerous databases, search tools, and legal considerations to take into account, the task of conducting a comprehensive trademark search may seem overwhelming. But fear not! In this article, we’ll explore the ins and outs of trademark searches in 2023, providing you with a practical guide to help you successfully navigate this complex landscape.

trademark search
Short Summary
  • Understand the importance of trademark searches to avoid infringement lawsuits and ensure successful registration.
  • Utilize TESS for basic or advanced search options, expanding your search beyond TESS with state databases, internet searches, PTRCs and design codes.
  • Seek professional help from a trademark attorney or search firm for an accurate and comprehensive understanding of potential conflicts.

Understanding the Importance of Trademark Searches

Trademark searches are an essential part of the registration process, as they help uncover marks that are similar to your own and used on related goods or services, thereby determining the trademark status of existing marks and avoiding conflicts. Failing to conduct a trademark search could lead to a conflicting mark or another legal impediment to registration, negatively impacting the application process.

Moreover, conducting a thorough trademark search, also known as a clearance search, not only helps you avoid potential legal issues, but also lays the foundation for a successful trademark registration. The more comprehensive your search, the better equipped you’ll be to make informed decisions about your brand and protect it from potential infringement lawsuits.

Avoiding infringement lawsuits

Infringement lawsuits can be a costly and time-consuming burden on businesses. By undertaking trademark searches, you can uncover identical marks that are employed on related goods or services, which can help avoid potential conflicts and legal issues. The probability of confusion arises when two marks are comparable and are employed for related goods and services, such that the public may believe that both originate from the same source. This can lead to issues with the trademark office or agency responsible for registration.

Conducting trademark searches not only helps you avoid infringement lawsuits, but also protects your brand’s reputation and value. By identifying similar registered trademarks, you can ensure that your mark is unique and distinguishable from others, safeguarding your brand from potential litigation and consumer confusion.

Ensuring successful trademark registration

A successful trademark registration requires a distinctive mark that is both protectable and registerable. Conducting a thorough search, avoiding generic and descriptive words, and regularly monitoring the mark are integral aspects of ensuring a successful registration. To achieve this, it is necessary to search not only the USPTO database but also other databases, including state databases and internet searches, during the trademark filing process.

Regular monitoring is critical to ensure that your trademark is not being violated by other entities and that its usage is not leading to a cancellation of your trademark registration. By undertaking a comprehensive trademark search, you can identify any potentially similar or confusing marks, providing an opportunity to select an alternate mark prior to incurring nonrefundable trademark application fees or investing in branding efforts for your business.

Utilizing the Trademark Electronic Search System (TESS)

The USPTO provides a public search interface, called the Trademark Electronic Search System (TESS), to access its database of registered trademarks and prior pending applications, also known as the uspto’s trademark database. With TESS, you can quickly and easily search for just about any trademark information. TESS is updated daily with new registrations, ensuring that you have access to the most current information available. Although TESS does not provide information on state, foreign, or common law trademarks, it remains a valuable tool for searching registered trademarks and understanding their status.

TESS offers several search options, including basic and advanced search options, catering to different levels of user expertise. By effectively utilizing the search options in TESS, you can ensure a thorough search of the USPTO’s trademark database, unearthing potential conflicts and helping you make informed decisions about your brand.

Basic search option

TESS provides users with three basic search options: Basic Word Mark Search, Structured Form Search, and Free Form Search. The Basic Word Mark Search is the simplest and most straightforward option, allowing users to search for trademarks by inputting a word or phrase.

The Structured Form Search, on the other hand, enables users to search for trademarks by inputting specific parameters, such as the type of mark, the goods or services related to the mark, and the filing date. This search option provides a more focused search, helping you pinpoint trademarks that closely align with your desired criteria.

Advanced search option

For those who desire a more precise search, TESS offers the advanced search option known as the Free Form Search. This powerful search tool enables users to enter more precise search terms and apply Boolean operators and wildcards, such as “AND” and “OR” to combine search terms and asterisks (*) to represent one or more characters in a search term.

The advanced search option of TESS also provides users the ability to specify the number of records returned in the search results per page, allowing for a more customized and efficient search experience.

Expanding Your Trademark Search Beyond TESS

While TESS is a valuable resource for searching registered trademarks in the USPTO database, it is not the only tool at your disposal. Expanding your search beyond TESS can uncover additional relevant trademarks, providing a more comprehensive picture of potential conflicts and competitors.

Some of these additional resources include the Global Brand Database for internationally protected trademarks, free online trademark search portals such as Furm, and Gerben Law’s list of intellectual property databases for searching trademarks in over 50 countries worldwide. By utilizing these resources alongside TESS, you can ensure the most thorough and accurate trademark search possible.

State databases and internet searches

State databases, maintained by state governments, and internet searches can help reveal unregistered trademarks that may be in use within a particular state or region. These unregistered trademarks are not included in the TESS database and can potentially cause conflicts if not considered during your search process.

Internet searches can also be employed to locate unregistered trademarks that may be in use in other countries. By incorporating state databases and internet searches into your trademark search strategy, you can ensure a more comprehensive and thorough understanding of potential conflicts and competitors in your market space.

Patent and Trademark Resource Centers (PTRCs)

Patent and Trademark Resource Centers (PTRCs) are libraries designated by the U.S. Patent and Trademark Office (USPTO) to provide information and assistance regarding patents and trademarks. These libraries are part of a nationwide network of public, state, and academic libraries that offer access to the USPTO’s trademark database, as well as additional resources for research and assistance.

By utilizing the resources available at PTRCs, you can gain a deeper understanding of the trademark registration process and ensure a more thorough search of the USPTO’s trademark database. Whether you’re a seasoned professional or a newcomer to the world of trademarks, PTRCs can provide valuable guidance and support throughout your search process.

Navigating Design Codes and Abandoned Applications

In addition to searching for word trademarks, understanding design codes and abandoned applications can help refine your search and ensure a more accurate assessment of potential conflicts. Design codes are numerical codes assigned to the key features of a mark’s design, allowing you to search for trademarks with similar design elements.

Abandoned applications, on the other hand, refer to trademark applications that have yet to be approved but can still be relevant to your search. By incorporating design codes and abandoned applications into your trademark search strategy, you can uncover additional relevant trademarks and gain a more comprehensive understanding of potential conflicts in your market space.

Design code search

Design code search is a powerful tool that allows you to locate design trademarks by utilizing a 6-digit numerical code assigned to the key features of a mark’s design. The Design Search Code Manual provides assistance when conducting a search with a design code. For example, the design code 01.01.03 represents a five-pointed star.

By employing design code search in your trademark search process, you can identify trademarks with similar design elements, ensuring that your mark is unique and distinguishable from others. This can help you avoid potential conflicts and protect your brand’s reputation and value.

Abandoned applications

It’s important to note that abandoned applications may still be relevant to your search and can be found in TESS. An application may be abandoned for various reasons, such as incomplete submissions or the applicant’s decision to withdraw the application. If you come across an abandoned application during your search, it’s crucial to consider the potential conflicts and impact on your trademark registration process.

By searching for abandoned applications and incorporating this information into your search strategy, you can uncover additional trademarks that have been submitted but not approved, helping you avoid potential conflicts and ensure the uniqueness of your mark.

Seeking Professional Help for Trademark Searches

While the resources and tools discussed in this blog post can provide valuable assistance in conducting a trademark search, there may be instances where seeking professional help is beneficial. Hiring a trademark attorney or a trademark search firm can save you time and provide more comprehensive search results. These professionals can conduct a thorough trademark search and provide an attorney analysis of the results for a fee, ensuring that your search is as accurate and efficient as possible.

If you’re uncertain about your search results or are a foreign applicant, consulting a trademark attorney can provide invaluable guidance and support throughout the trademark search process.

Advantages of professional trademark searches

Professional trademark searches offer a more thorough and accurate search process than conducting a search on your own. Trademark attorneys and search firms have access to specialized databases and resources, as well as the expertise to interpret search results and provide a detailed analysis of potential conflicts. This can help ensure that your trademark search is as comprehensive and precise as possible.

Moreover, foreign-domiciled applicants, registrants, or parties to Trademark Trial and Appeal Board proceedings are required to be represented by a U.S.-licensed attorney for trademark searches. By enlisting the help of a professional, you can ensure that your trademark search and registration process adheres to the necessary legal requirements set by the trademark office, an agency responsible for trademarks.

When to consult a trademark attorney

It is advisable to consult a trademark attorney when you’re uncertain about your search results or when initiating legal action to obtain an injunction against a competitor infringing on your trademark. Seeking consultation with an intellectual property lawyer can help you get answers to trademark queries and ascertain whether registering a trademark is suitable for your business.

For foreign applicants, consulting a trademark attorney can ensure that their trademark is registered correctly in the relevant country and that they are in compliance with all necessary legal requirements. In these cases, the expertise and guidance of a trademark attorney can prove invaluable in navigating the complexities of trademark registration and protection.


In conclusion, conducting a comprehensive trademark search in 2023 requires a thorough understanding of the various resources, tools, and strategies available. By utilizing the Trademark Electronic Search System, expanding your search beyond TESS, navigating design codes and abandoned applications, and seeking professional help when necessary, you can ensure that your trademark search is accurate and efficient. This will ultimately help you safeguard your brand, avoid potential conflicts, and successfully register your trademark, securing your place in the competitive marketplace.

Frequently Asked Questions

Can I search a trademark for free?

Yes, you can search for a trademark for free using Furm's trademark search engine or the U.S. Patent and Trademark Office’s Trademark Electronic Search System (TESS). However, if your mark includes a design element, you may have to use a design code to search it, and personnel at the USPTO will not conduct searches for the public. Private trademark search firms can also provide this service for a fee.

How do I find trademarked names?

Finding trademarked names can be done by performing a free search on Furm or the United States Patent and Trademark Office’s Trademark Electronic Search System (TESS). This search will provide you with information on which marks are federally registered as well as those that have been applied for. Additionally, it is also advisable to check your state’s trademark database for any additional marks.

Can you do a trademark search yourself?

Yes, you can do a trademark search yourself by simply typing in a word or phrase in the search bar located above. However, it is always best to seek advice from an expert to ensure that your trademark search is accurate and comprehensive.

Is there a website to check trademarks?

Yes, there are websites to check trademarks. Both Furm and the USPTO's Trademark Electronic Search System (TESS) allows you to search all applied-for and registered trademarks free of charge. These are helpful tools for researching whether someone has already registered a trademark similar to yours.